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Einstellungstransfer durch Sponsoring: Welche Stellhebel zum Erfolg führen

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Technischen Universität Braunschweig, Braunschweig, Deutschland

    David M. Woisetschläger,  Jan Dreisbach,  Marc Schnöring &  Christof Backhaus

Authors
  1. David M. Woisetschläger
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  2. Jan Dreisbach
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  3. Marc Schnöring
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  4. Christof Backhaus
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Correspondence to David M. Woisetschläger.

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Woisetschläger, D.M., Dreisbach, J., Schnöring, M. et al. Einstellungstransfer durch Sponsoring: Welche Stellhebel zum Erfolg führen. Mark Rev St. Gallen 30, 46–57 (2013). https://doi.org/10.1365/s11621-013-0188-z

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