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The Perfect Marketeer – A Coordinator between Customer and Financial Market Focus

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Marketing Review St. Gallen

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Authors and Affiliations

  1. German Graduate School of Management & Law (GGS), Heilbronn, Germany

    Jochen Becker (CFA) & Josip Medjedovic

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  1. Jochen Becker
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  2. Josip Medjedovic
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Becker, J., Medjedovic, J. The Perfect Marketeer – A Coordinator between Customer and Financial Market Focus. Mark Rev St. Gallen 29, 29–31 (2012). https://doi.org/10.1365/s11621-012-0174-x

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