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Strategien des Markteintritts in die BRIC-Staaten

  • Markteintritt
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Marketing Review St. Gallen

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Authors
  1. Dirk Holtbrügge
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  2. Anastasia Baron
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Holtbrügge, D., Baron, A. Strategien des Markteintritts in die BRIC-Staaten. Mark Rev St. Gallen 29, 40–45 (2012). https://doi.org/10.1365/s11621-012-0136-3

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  • DOI: https://doi.org/10.1365/s11621-012-0136-3

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