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Die Kontinentalverschiebung im Werkzeugmaschinenbau – Herausforderungen an das Marketing

  • MÄRKTE UND KUNDEN
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Marketing Review St. Gallen

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Literaturverzeichnis

  • Backhaus, K./Büschken, J./ Voeth, M (2003): Internationales Marketing, 5. Auflage, Stuttgart.

  • Cecimo (2011), European Organization for the Machine Tool Industry Statistical Database, (http://www.cecimo.eu); letzter Abruf: 29.3.2012.

  • Siempelkamp Gruppe, Mitarbeiterzeitschrift 2 – 2010, Krefeld, S. 54–57.

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Authors and Affiliations

  1. CEO Starrag Group, Rorschach, Deutschland

    Frank Brinken

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  1. Frank Brinken
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Brinken, F. Die Kontinentalverschiebung im Werkzeugmaschinenbau – Herausforderungen an das Marketing. Mark Rev St. Gallen 29, 8–13 (2012). https://doi.org/10.1365/s11621-012-0131-8

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  • DOI: https://doi.org/10.1365/s11621-012-0131-8

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