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Markenführung –

das Verkaufsgespräch prägt die Markenloyalität

  • Value-Selling
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Marketing Review St. Gallen

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Authors
  1. Tim Oliver Brexendorf
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  2. Silke Mühlmeier
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  3. Torsten Tomczak
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Brexendorf, T., Mühlmeier, S. & Tomczak, T. Markenführung –. Mark Rev St. Gallen 25, 44–47 (2008). https://doi.org/10.1365/s11621-008-0164-1

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  • DOI: https://doi.org/10.1365/s11621-008-0164-1

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