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Vom Versandhandel zum Multi-Channel-Vertrieb:

Ein Praxisbericht

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Marketing Review St. Gallen

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Literatur:

  • Thieme, J. (2006): Versandhandelsmanagement, 2. Auflage, Wiesbaden.

  • Dannenberg, H./Zupancic, D. (2007): Spitzenleistungen im Vertrieb, Wiesbaden.

  • Lorenz, T./Oppitz, S. (2001): Vom Training zur Performance, Heidesheim.

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Authors
  1. Andreas Schönemann
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Schönemann, A. Vom Versandhandel zum Multi-Channel-Vertrieb:. Mark Rev St. Gallen 25, 20–25 (2008). https://doi.org/10.1365/s11621-008-0160-5

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  • DOI: https://doi.org/10.1365/s11621-008-0160-5

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