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The Strategic Sales Organization –

Is Sales the New Marketing?

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Marketing Review St. Gallen

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References

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Piercy, N.F., Lane, N. The Strategic Sales Organization –. Mark Rev St. Gallen 25, 6–11 (2008). https://doi.org/10.1365/s11621-008-0158-z

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  • DOI: https://doi.org/10.1365/s11621-008-0158-z

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