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Virtualisierung der Kommunikation – Der Beitrag von Informationsreichhaltigkeit für Kooperation

Virtualization of Communication – The Impact of Information Richness on Cooperation

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WIRTSCHAFTSINFORMATIK

Zusammenfassung

Virtualisierung von Kommunikation mit Hilfe von Informations- und Kommunikationstechnologien unterstützt Unternehmen in der global verteilten Wertschöpfung. Von besonderer ökonomischer Bedeutung ist für Organisationen dabei, dass die Unternehmensangehörigen miteinander kooperieren, um so Verbundvorteile zu erwirtschaften. Computervermittelte Kommunikation wie z. B. Video- und Teleconferencing ist zunehmend durch hohe technische Informationsreichhaltigkeit geprägt. Oft entfalten derartige Technologien jedoch nicht das anvisierte Potenzial, sodass die getätigten Investitionen keinen entsprechenden Mehrwert generieren. Neuere Theorien zur Informationsreichhaltigkeit sehen die Ursachen hierfür in der unzureichenden Erfahrung der Nutzer mit diesen Technologien.

Dieser Beitrag zeigt den aktuellen Forschungsstand zur Wirkung computervermittelter Kommunikation und zur objektiven wie auch subjektiven Informationsreichhaltigkeit auf Kooperation und liefert so einen Beitrag zur Frage, wie Virtualisierung von Kommunikation Unternehmen bei der Erwirtschaftung ökonomischer Potenziale unterstützen kann.

Abstract

Virtualization of communication by means of information and communication technology supports companies in globally distributed value creation. Cooperation among employees in order to gain economies of scope is of special economical importance. Computer mediated communication like video conferencing and teleconferencing is more and more accompanied by technical information richness. However, in many cases such technologies do not perform as expected, so that the investment does not generate the expected added value. Newer information richness theories claim that this is caused by insufficient user experience with the technologies.

The paper reviews the current state of research regarding the impact of computer mediated communication as well as of information richness (objective and subjective) on cooperation. Thus it shows how virtualization of communication can support companies in better exploiting their economical potential.

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Authors and Affiliations

  1. Institut für Information, Organisation und Management, Ludwig-Maximilians-Universität, Ludwigstraße 28, 80539, München, Deutschland

    Marina Fiedler & Julia Gallenkamp

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  1. Marina Fiedler
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  2. Julia Gallenkamp
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Correspondence to Marina Fiedler.

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Eingereicht am 2008-05-25, nach zwei Überarbeitungen angenommen am 2008-08-13 durch Prof. Dr. Buxmann.

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Fiedler, M., Gallenkamp, J. Virtualisierung der Kommunikation – Der Beitrag von Informationsreichhaltigkeit für Kooperation. Wirtsch. Inform. 50, 472–481 (2008). https://doi.org/10.1365/s11576-008-0089-y

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