Controlling & Management Review

, Volume 58, Issue 3, pp 22–29 | Cite as

Warum Controller auf Heuristiken setzen sollten

Schwerpunkt Behavioral Controlling


  1. DeMiguel, V. /Garlappi, L. /Uppal, R.: Optimal versus naive diversification: How inefficient is the 1/N portfolio strategy?, in: Review of Financial Studies, 22. Jg. (2009), Heft 5, S. 1915–1953.CrossRefGoogle Scholar
  2. Gigerenzer, G. /Brighton, H.: Homo heuristicus: Why biased minds make better inferences, in: Topics in Cognitive Science, 1. Jg. (2009), Heft 1, S. 107–143.CrossRefGoogle Scholar
  3. Gigerenzer, G. /Gaissmaier, W.: Heuristic decision making, in: Annual Review of Psychology, 62. Jg. (2011), Heft 1, S. 451–482.CrossRefGoogle Scholar
  4. Gigerenzer, G. /Hertwig, R. /Pachur, T. (Hrsg.): Heuristics: The foundations of adaptive behavior, Oxford 2011.CrossRefGoogle Scholar
  5. Goldstein. D. G. /Gigerenzer, G.: Models of ecological rationality: The recognition heuristic, in: Psychological Review, 109. Jg. (2002), Heft 1, S. 75–90.CrossRefGoogle Scholar
  6. Knight, F. H.: Risk, uncertainty and profit, Boston MA 1921.Google Scholar
  7. Marewski, J. N. /Pohl, R. F. /Vitouch, O.: Recognition-based judgments and decisions: Introduction to the special issue (Part 1), in: Judgment and Decision Making, 5. Jg. (2010), Heft 4, S. 207–215.Google Scholar
  8. Martignon, L. /Katsikopoulos, K. V. /Woike, J. K.: Categorization with limited resources: A family of simple heuristics, in: Journal of Mathematical Psychology, 52. Jg. (2008), Heft 6, S. 352–361.CrossRefGoogle Scholar
  9. Neth, H.: Wenn weniger mehr ist: Das Potenzial einfacher Heuristiken in Controlling und Management Reporting, in: Klein, A. /Gräf, J. (Hrsg.): Reporting und Business Intelligence, Freiburg 2014, S. 43–57.Google Scholar
  10. Neth, H. /Khemlani, S. S. /Gray, W. D.: Feedback design for the control of a dynamic multitasking system: Dissociating outcome feedback from control feedback, in: Human Factors, 50 Jg. (2008), Heft 4, S. 643–651.CrossRefGoogle Scholar
  11. Neth, H. /Meder, B. /Kothiyal, A. /Gigerenzer, G.: Homo heuristicus in the financial world: From risk management to managing uncertainty, in: Journal of Risk Management in Financial Institutions (2014), Heft 2, S. 134–144.Google Scholar
  12. Payne, S. J. /Duggan, G. B. /Neth, H.: Discretionary task interleaving: Heuristics for time allocation in cognitive foraging, in: Journal of Experimental Psychology: General, 136 Jg. (2007), Heft 3, S. 370–380.CrossRefGoogle Scholar
  13. Wübben, M. /von Wangenheim, F. V.: Instant customer base analysis: Managerial heuristics often ‚get it right‘, in: Journal of Marketing, 72. Jg. (2008), Heft 3, S. 82–93.CrossRefGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Max-Planck-Instituts für BildungsforschungBerlinDeutschland

Personalised recommendations