Factors That Influence the Decision to Staff a Medical Information Booth at a Medical Meeting

Abstract

Purpose

The purpose of this study was to identify factors that influence the decision-making process involved when a medical information (MI) department is planning to staff a booth at a medical meeting.

Methods

A seven-question survey was distributed to Ml departments from Pennsylvania, New Jersey, and Delaware (n = 39). Each survey participant was asked to rank a list of 16 factors on a five-point Likert scale of how likely each would influence the decision to staff a booth.

Results

The response rate was 53% (17/32). The survey respondents reached consensus that 6 of the 16 factors were likely to influence sending staff to a booth at a medical meeting based upon the lower CI > 3.0. These included: New Product Indication, New Product Approval, Clinical Data Being Presented at the Meeting, Past Experience at the Meeting, and Approved Product Prior to Official Launch.

Conclusion

Having an MI booth at a medical meeting is a multifactorial decision and several factors were identified as likely to influence decision making. The majority of respondents considered the New Product Indication component of a major product label change to be the most likely factor.