Skip to main content
Log in

Reviews of books, software, and videos

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

References

  • Berkowitz, Pol, and Thomas. 1997.Healthcare Market Research. New York: McGraw Hill.

    Google Scholar 

  • Kaynama, S. and G. Keesling. Forthcoming. “An Empirical Investigation of the Nonprofit Organization Responses to Anticipated Changes in Government Support for HIV/AIDS Services: A Cross-Regional Analysis.”Journal of Business Research.

  • Keesling, G. 1993. “Brand Name Changes Help Health Care Providers Win Market Recognition.”Health Marketing Quarterly 10, 2 (Spring): 41–53.

    Article  Google Scholar 

  • Kotler and Clarke. 1988.Marketing and Healthcare Organizations. New York: Prentice Hall

    Google Scholar 

  • Rynee. 1995.Healthcare Marketing Plans that Get Results. New York: Irwin.

    Google Scholar 

  • Fundamentals of Strategic Planning for Healthcare Organizations by Stan Williamson, Robert E. Stevens, David L. Loudon, and R. Henry Migliore New York: Haworth, 1997, 260 pages

    Google Scholar 

  • Quality in Health Care: Theory, Application, and Evolution edited by Nancy O. Graham Gaithersburg, MD: Aspen, 1995, 366 pages

    Google Scholar 

  • Continuous Quality Improvement in Health Care edited by Curtis P. McLaughlin and Arnold D. Kaluzny Gaithersburg, MD: Aspen, 1994, 467 pages.

    Google Scholar 

  • Information-Driven Marketing Decisions: Development of Strategic Information Systems A. Coskun Samli Westport, CT: Quorum Books, 1996, 196 pages

    Google Scholar 

  • Recent Advances in Tourism Marketing Research edited by Daniel R. Fesenmaier, Josef T. O’Leary, and Muzaffer Uysal New York: Haworth Press, 1996, 279 pages

    Google Scholar 

Reference

  • Levitt, T. 1983. “The Globalization of Markets.”Harvard Business Review (May-June): 92–102.

    Google Scholar 

  • Global Perspectives in Cross-Cultural and Cross-National Consumer Research edited by Lalita A. Manrai and Ajay K. Manrai New York: Haworth, 1996, 242 pages

    Google Scholar 

References

  • Martin, Peter. 1997. “Weak Link in the Chain.”Financial Times (March 6): 12.

  • Moore, Geoffrey A. 1995.Inside the Tornado: Marketing Strategies From Silicon Valley’s Cutting Edge. New York: HarperCollins.

    Google Scholar 

  • O’Connor, Gina Colarelli. 1997. “Market Learning and Radical Innovation: A Cross Case Comparison of Eight Radical Innovation Projects.” Working paper, Rensselaer Polytechnic Institute, Troy, NY.

    Google Scholar 

  • Vogel, Ezra F. 1979.Japan as Number One: Lessons for America. Boston: Harvard University Press.

    Google Scholar 

  • Relentless: The Japanese Way of Marketing by Johny K. Johanson and Ikujiro Nonaka New York: HarperCollins, 1996, 198 pages

    Google Scholar 

  • The Emerging Market of China’s Computer Industry by Jeff X. Zhang and Yan Wang Westport, CT: Quorum Books, 1995, 194 pages

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Crittenden, V.L., Keesling, G., Sirgy, M.J. et al. Reviews of books, software, and videos. J. of the Acad. Mark. Sci. 26, 153–162 (1998). https://doi.org/10.1177/0092070398262006

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1177/0092070398262006

Navigation