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Do you see what I see? The future of virtual shopping

  • Marketing In The 21st Century
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Author information

Authors and Affiliations

  1. Business Administration at Indiana University, USA

    Raymond R. Burke

  2. the Customer Interface Laboratory, USA

    Raymond R. Burke

Authors
  1. Raymond R. Burke
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Additional information

His research focuses on understanding the influence of point-of-purchase factors (including new products, product packaging, pricing, promotions, assortments, and displays) on consumer behavior in conventional and virtual shopping environments. Prior to joining Indiana University, he was an associate professor of business administration at the Harvard Business School and an assistant professor of marketing at the University of Pennsylvania’s Wharton School. His articles have appeared in various journals, includingHarvard Business Review, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, andMarketing Science. He is also coauthor ofADSTRAT: An Advertising Decision Support System.

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Burke, R.R. Do you see what I see? The future of virtual shopping. J. of the Acad. Mark. Sci. 25, 352–360 (1997). https://doi.org/10.1177/0092070397254007

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