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Commentary on “Exploring the implications of the internet for consumer marketing”

  • Marketing In The 21st Century
  • Commentary
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Authors and Affiliations

  1. the Harvard Business School, USA

    John Deighton

Authors
  1. John Deighton
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He has also served on the faculties of the University of Chicago Graduate School of Business and Dartmouth College. His research deals with marketing communications, with particular emphasis on the integration on the Internet and database marketing tools with more traditional methods. He is editor of theJournal of Interactive Marketing.

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Deighton, J. Commentary on “Exploring the implications of the internet for consumer marketing”. J. of the Acad. Mark. Sci. 25, 347–351 (1997). https://doi.org/10.1177/0092070397254006

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  • DOI: https://doi.org/10.1177/0092070397254006

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