Marketing in the 21st century customer value: The next source for competitive advantage

The Original Article was published on 01 March 1997

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Correspondence to Robert B. Woodruff.

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The online version of the original article can be found athttp://dx.doi.org/10.1007/BF02894350

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Woodruff, R.B. Marketing in the 21st century customer value: The next source for competitive advantage. J. of the Acad. Mark. Sci. 25, 256 (1997). https://doi.org/10.1177/0092070397253006

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