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Big R (versus little r) reviewers: The anonymous coauthor

  • Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
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Taylor, S. Big R (versus little r) reviewers: The anonymous coauthor. JAMS 31, 341–343 (2003). https://doi.org/10.1177/0092070303031003015

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  • DOI: https://doi.org/10.1177/0092070303031003015

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