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Serving the marketing discipline through journal reviews

  • Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
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References

  • Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualizations Through the Review Process.”Journal of the Academy of Marketing Science 29 (Fall): 405–415.

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  • Varadarajan, Rajan P. 1996. “From the Editor: Reflections on Research and Publishing.”Journal of Marketing 60 (October): 3–6.

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Authors and Affiliations

  1. University of Tennessee, Tennessee, USA

    Robert B. Woodruff

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  1. Robert B. Woodruff
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Woodruff, R.B. Serving the marketing discipline through journal reviews. JAMS 31, 327–330 (2003). https://doi.org/10.1177/0092070303031003012

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  • DOI: https://doi.org/10.1177/0092070303031003012

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