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The dangers of poor construct conceptualization

  • Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
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Authors and Affiliations

  1. Indiana University, Indiana, USA

    Scott B. MacKenzie

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  1. Scott B. MacKenzie
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MacKenzie, S.B. The dangers of poor construct conceptualization. JAMS 31, 323–326 (2003). https://doi.org/10.1177/0092070303031003011

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  • DOI: https://doi.org/10.1177/0092070303031003011

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