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The importance and challenges of being interesting

  • Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
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Authors and Affiliations

  1. Indiana University, Indiana, USA

    Daniel C. Smith

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  1. Daniel C. Smith
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Smith, D.C. The importance and challenges of being interesting. JAMS 31, 319–322 (2003). https://doi.org/10.1177/0092070303031003010

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  • DOI: https://doi.org/10.1177/0092070303031003010

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