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A look to the future ofJAMS: Three years out, thirty years out...

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Conclusion

I want to take this opportunity to thank all of those in the academy who have encouraged me and mentored me throughout my career.

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References

  • Berkman, Harold W. 1992. “Twenty Years of the Journal.”Journal of the Academy of Marketing Science 20 (Fall): 299–300.

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  • Watson, Richard T., Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan. 2000.Electronic Commerce: The Strategic Perspective. Fort Worth, TX: Dryden.

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  • Zinkhan, George M. and Thomas Leigh. 2000. “Assessing the Quality Ranking of theJournal of Advertising.”Journal of Advertising, 28 (Summer): 51–70.

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Zinkhan, G.M. A look to the future ofJAMS: Three years out, thirty years out.... JAMS 31, 225–228 (2003). https://doi.org/10.1177/0092070303031003001

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  • DOI: https://doi.org/10.1177/0092070303031003001

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