References
Day, George S. 1990.Market Driven Strategy: Processes for Creating Value. New York: The Free Press.
Hlavacek, James D. and B. C. Ames. 1986. “Segmenting Industrial and High Tech Markets.”Journal of Business Strategy (Fall): 39–50.
Porter, Michael. 1985.Competitive Advantage. New York: Free Press.
Marketing Strategy: The Challenge of the External Environment By David Mercer Thousand Oaks, CA: Sage, 1998, 325 pages.
Segmentation and Positioning for Strategic Marketing Decisions By James H. Myers Chicago: American Marketing Association, 1996, 358 pages
Reference
Webster’s New Collegiate Dictionary. 1981. Springfield, MA: G&C Merriam.
Radical Marketing By Sam Hill and Glenn Rifkin New York: Harper Business, 1999, 277 pages
References
Hiam, Alexander. 1997.Marketing for Dummies. Foster City, CA: IDG Books Worldwide.
Levinson, Jay and Seth Godin. 1994.The Guerrilla Marketing Handbook. New York: Houghton Mifflin.
Marketing on a Budget By Ros Jay London: International Thomson Business Press, 1988, 216 pages and accompanying disk, $24.95
References
Baker, Julie, Dhruv Grewal, and A. Parasuraman. 1994. “The Influence of Store Environment on Quality Inferences and Store Image.”Journal of the Academy of Marketing Science 22 (Fall): 328–339.
Levy, Michael and Barton A. Weitz. 1998.Retailing Management. Boston: McGraw-Hill.
A. Coskun SamliStrategic Marketing for Success in Retailing Westport, CT: Quorum Books, 1998, 387 pages
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms By Art Weinstein Binghamton, NY: Haworth, 1998, 180 pages
CLOCKSPEED Winning Industry Control in the Age of Temporary Advantage By Charles H. Fine Reading, MA: Perseus Books, 1998, 272 pages, $25.
References
“Anti-Theft Balers” 1999.Chain Store Age Executive With Shopping Center Age 785 (2): 82.
Jeffrey, Don. 1999. “Survey Says Store Theft Drops, But Workers Are Stealing More.”Billboard, February 20, p. 45.
Weinstein, Steve. 1998. “Loss Leaders.”Progressive Grocer 77 (9): 57–65.
Preventing Shoplifting Without Being Sued: Practical Advice for Retail Executives Michael Craig Budden Westport, CT: Quorum Books, 1999, 164pages
References
Christensen, Clayton. 1999.Innovation and the General Manager. Burr Ridge, IL: McGraw-Hill.
Andrew CoxBusiness Success: A Way of Thinking About Strategy, Critical Supply Chain Assets and Operational Best Practices Lincolnshire, UK: Earlsgate Press, 1997, 325 pages, £45.00
Advanced Supply Management: The Best Practice Debate Edited by Andrew Cox and Peter Hines Lincolnshire, UK: Earlsgate Press, 1997, 410 pages
Strategic Procurement Management in the 1990’s: Concepts and Cases Edited by Richard Lamming and Andrew Cox London: The Book Factory, 1996
Innovations in Procurement Management Edited by Andrew Cox Lincolnshire, UK: Earlsgate Press, 1996, 349 pages
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Crittenden, G.L., Clow, K.E., Utter, D. et al. Reviews of books. JAMS 28, 436–451 (2000). https://doi.org/10.1177/0092070300283010
Issue Date:
DOI: https://doi.org/10.1177/0092070300283010