Journal of the Academy of Marketing Science

, Volume 28, Issue 2, pp 278–290 | Cite as

The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value

  • R. Kenneth Teas
  • Sanjeev Agarwal
Research Note


The authors report the results of two experiments designed to test the effects of extrinsic cues—price, brand name, store name, and country of origin—on consumers’ perceptions of quality, sacrifice, and value. The results of the experiments support hypothesized linkages between (a) each of the four experimentally manipulated extrinsic cues and perceived quality, (b) price and perceived sacrifice, (c) perceived quality and perceived value, and (d) perceived sacrifice and perceived value. The results also indicate that the linkages between the extrinsic cues and perceived value are mediated by perceived quality and sacrifice.


Consumer Research Retail Store Quality Perception International Business Study Market Science Spring 
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Copyright information

© Academy of Marketing Science 2000

Authors and Affiliations

  • R. Kenneth Teas
    • 1
  • Sanjeev Agarwal
    • 1
  1. 1.Iowa State UniversityUSA

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