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Journal of the Academy of Marketing Science

, Volume 23, Issue 4, pp 321–326 | Cite as

Exchange relationships and interfirm power in channels of distribution

  • Gary L. Frazier
  • Kersi D. Antia
Special Issue On Relationship Marketing

Conclusion

The article by Weitz and Jap in this volume makes a significant contribution to the marketing literature, as it enhances our understanding of relationship marketing in channels of distribution. Our commentary was designed to elaborate on important issues raised by Weitz and Jap. We hope it generates interest in channel relationships that are in trouble, leads channel researchers to consider alternative channel contexts when formulating and testing theory, and motivates a more open and positive view of interfirm power and its use.

Keywords

Channel System Relational Exchange Relationship Marketing Environmental Uncertainty Channel Member 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 1995

Authors and Affiliations

  • Gary L. Frazier
    • 1
  • Kersi D. Antia
    • 2
  1. 1.the School of Businessthe University of Southern CaliforniaLos Angeles
  2. 2.the department of marketing at the University of Southern CaliforniaLos Angeles

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