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Antecedents to customer expectations for service recovery

  • Scott W. Kelley
  • Mark A. Davis
Article

Abstract

Selected antecedents of customers’ service recovery expectations are considered in this study. A conceptual model is proposed in which customer perceptions of service quality, customer satisfaction, and customer organizational commitment function as antecedents to service recovery expectations. The proposed model was tested with covariance structure analysis. The results support the hypothesized relationships, suggesting that service quality and customer organizational commitment have direct effects on customer service recovery expectations and that customer satisfaction has an indirect effect on service recovery expectations.

Keywords

Service Quality Customer Satisfaction Organizational Commitment Service Failure Service Recovery 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 1994

Authors and Affiliations

  • Scott W. Kelley
    • 1
  • Mark A. Davis
    • 1
  1. 1.the University of KentuckyUSA

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