Journal of the Academy of Marketing Science

, Volume 34, Issue 2, pp 95–98

Corporate branding, identity, and customer response

  • Peter A. Dacin
  • Tom J. Brown


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  1. Brown, Tom J. and Peter A. Dacin. 1997. “The Company and the Product: Corporate Associations and Consumer Product Responses.”Journal of Marketing 61 (January): 68–84.CrossRefGoogle Scholar
  2. Dacin, Peter A. and Tom J. Brown. 2002. “Corporate Identity and Corporate Associations: A Framework for Future Research.”Corporate Reputation Review 5 (2/3): 254–263.CrossRefGoogle Scholar

Copyright information

© Academy of Marketing Science 2006

Authors and Affiliations

  • Peter A. Dacin
    • 1
  • Tom J. Brown
    • 2
  1. 1.Queen’s UniversityKingstonCanada
  2. 2.Oklahoma State UniversityUSA

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