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An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior

  • Subin Im
  • Barry L. Bayus
  • Charlotte H. Mason
Article

Abstract

This article explores the relationships between innate consumer innovativeness, personal characteristics, and new-product adoption behavior. To do this, the authors analyze cross-sectional data from a household panel using a structural equation modeling approach. They also test for potential moderating effects using a two-stage least square estimation procedure. They find that the personal characteristics of age and income are stronger predictors of new-product ownership in the consumer electronics category than innate consumer innovativeness as a generalized personality trait. The authors also find that personal characteristics neither influence innate consumer innovativeness nor moderate the relationship between innate consumer innovativeness and new-product adoption behavior.

Keywords

Purchase Intention Adoption Behavior Consumer Electronic Product Market Science Winter Consumer Innovativeness 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 2003

Authors and Affiliations

  • Subin Im
    • 1
  • Barry L. Bayus
    • 2
  • Charlotte H. Mason
    • 2
  1. 1.San Francisco State UniversitySan FranciscoUSA
  2. 2.University of North Carolina at Chapel HillChapel HillUSA

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