Abstract
Modelling the retailers’ behaviour explicitly, I extend the model of manufacturer returns policy of Flath and Nariu (1989) by introducing genera] demand conditions under uncertainty. I derive an equivalence theorem between manufacturer acceptance of returns and resale price maintenance (RPM) under conditions of zero marginal cost, risk neutrality and symmetric information. This was first shown by Marvel and Reagan (1986) in a somewhat different context. I also discuss some differences between RPM and returns policy under asymmetric information and risk attitudes.
Similar content being viewed by others
References
Flath, D. and T. Nariu, (1989) “Returns Policy in the Japanese Marketing System,” Journal of Japanese and International Economies, Vol. 3, No. 1, pp. 49–63.
Kurasawa, M. (1991) “Ryuutsuu no Ta-dankaisei to Henpinsei (The Complexity of Distribution Channels and Returns Policy),” in Y. Miwa and K. Nishimura, eds., Nihon no Ryuutsuu (Japanese Distribution), Tokyo: Tokyo University Press, pp. 189–223.
Lim, C. (1981) “Risk pooling and Intermediate Trading Agents,” Canadian Journal of Economics, Vol. 14, No. 2, pp. 261–275.
Marvel, H. and P. Reagan, (1986) “Vertical Restraints and Product Introduction,” mimeo, Department of Economics, Ohio State University.
and J. Peck, (1992) “Demand Uncertainty and Returns Policy,” mimeo, Department of Economics, Ohio State University.
Miwa, Y (1991) “Henpin (Returns Policy),” Keizaigaku-Ronshuu, Vol. 57, No. 1, pp. 2–27.
Nariu, T. (1989) “Economic Analysis of Marketing and Distribution,” Ph.D. Dissertation in Economics, North Carolina State University.
(1990) “Manufacturer Acceptance of Returns,” Working paper, No. 9004, Center for Management Studies, Nanzan University.
(1992) “Shoseki no Ryuutsuu (The Distribution of Books),” Nanzen Keiei Kenkyuu, Vol. 6, No. 3, pp. 179–198.
Pelligrini, L. (1986) “Sales or Return Agreements versus Outright Sales,” in L. Pelligrini and S. K. Reddy, eds., Marketing Channels, Lexington: D. C. Heath, pp. 59–72.
Rey, P. and J. Tirole, (1986) “The Logic of Vertical Restraints,” American Economic Review, Vol. 76, No. 5, pp. 921–939.
Spulber, R. (1985) “Risk Sharing and Inventories,” Journal of Economic Behavior and Organization, Vol. 6, No. 1, pp. 55–68.
Author information
Authors and Affiliations
Additional information
This paper has benefited from discussions with Marc Bremer, David Flath, Motoshige Ito, Masayoshi Maruyama, Hajime Miyazaki, Kaoru Ueda and Yuji Yumoto. Financial support from Daiko Foundation and Nantan University is gratefully acknowledged.
Rights and permissions
About this article
Cite this article
Nariu, T. Manufacturer Acceptance of Returns. JER 47, 426–431 (1996). https://doi.org/10.1111/j.1468-5876.1996.tb00060.x
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1111/j.1468-5876.1996.tb00060.x