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Culture and Subjectivity in Neoliberal and Postfeminist Times

Abstract

My aim in this paper is to think through a number of issues concerning the relationship between culture and subjectivity. It seems to me that exploring the relationship of changing forms of political organization, social relations and cultural practices to changing modes and experiences of subjecthood and subjectivity are among the most important and urgent tasks for critical intellectual work. These questions go to the heart of understanding power, ideology and agency, and they require research that is interdisciplinary, psychosocial and intersectional. My particular focus in this short article is on the interrelations between changing representational practices in visual culture and changing subjectivity/ies. I argue that neoliberalism and postfeminism are central to understanding contemporary media culture, and I put the case for research that does not retreat from exploring how these broader social/political/economic/cultural discourses and formations may relate to subjectivity.

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Correspondence to Rosalind Gill.

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Gill, R. Culture and Subjectivity in Neoliberal and Postfeminist Times. Subjectivity 25, 432–445 (2008). https://doi.org/10.1057/sub.2008.28

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Keywords

  • culture
  • subjectivity
  • postfeminism
  • neoliberalism
  • media