Skip to main content
Log in

The Corporate Reputation Reporting Framework (CRRF)

  • Original Article
  • Published:
Corporate Reputation Review Aims and scope Submit manuscript

Abstract

Corporate reputation (CR) sciences have made way into c-level management quite rapidly in the past two decades. During the same period, numerous CR measurement techniques also emerged. This study evaluates the effectiveness and appropriateness of available models for thoroughly reporting an organization’s CR. By highlighting and rationalizing the central features of the ‘reputation’ construct, the usefulness of notable measurement approaches for thoroughly reporting CR is critiqued. The analysis reveals that most techniques deviate from theory, and in several ways fall short of incorporating online aspects of corporate (e-) reputation formation. A corporate reputation reporting framework is modeled and directed towards large-scale applicability across contexts. The proposed framework robustly integrates a variety of CR features, facilitating the creation of comprehensive CR reports and delivers insights into the urgency of adapting to digital aspects of reputation formation and management.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2
Fig. 3
Fig. 4

Similar content being viewed by others

References

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Salman Khan.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Khan, S., Digout, J. The Corporate Reputation Reporting Framework (CRRF). Corp Reputation Rev 21, 22–36 (2018). https://doi.org/10.1057/s41299-017-0041-4

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/s41299-017-0041-4

Keywords

Navigation