Asian Business & Management

, Volume 16, Issue 4–5, pp 226–252 | Cite as

International orientation and cross-functional integration in new product development

Research Article

Abstract

Drawing upon an organizational learning perspective, this study suggests that international orientation and functional integration are important determinants of new product success in the global market. Based on survey data of 188 Korean manufacturing firms, we examined the interplay between international orientation and cross-functional integration in new product development (NPD). The results reveal that internationally oriented firms can gain crucial market expertise for successful NPD, and cross-functional integration amplifies the benefits of international orientation. Consistent with the organizational learning perspective, this study highlights the importance of forming an organizational culture that actively pursues foreign market opportunities and promotes collaboration among functional areas.

Keywords

Organizational learning perspective International orientation Cross-functional integration NPD New product performance 

Notes

Acknowledgements

This study is partially supported by Korea University Business School Research Grant.

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© Macmillan Publishers Ltd 2017

Authors and Affiliations

  1. 1.Korea University Business SchoolSeoulSouth Korea

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