Abstract
Prior research indicates a significant relation between life events and the demand for life insurance. This paper is the first study to relate the demand for life insurance to household portfolio holdings in a dynamic framework. The study examines changes in life insurance demand as a function of changes in household portfolio holdings and life events using panel data during the recent financial crisis. The results indicate that household portfolio holdings are more significant than life events in explaining life insurance ownership decisions, and suggest a complementary rather than a substitution relationship between the ownership of life insurance and the holdings of equity and bonds during recessions. The results also indicate that households with more financial assets allocated to bonds drop significantly more term life insurance coverage. Further implications for practitioners are discussed.
This is a preview of subscription content, access via your institution.
Notes
See the National Bureau of Economic Research: https://www.nber.org/research/data/us-business-cycle-expansions-and-contractions.
As in Liebenberg et al. (2012), SCF data is preferred in this paper to other sources of household panel data on life insurance holdings, such as the University of Michigan Health and Retirement Study (HRS) and Consumer Expenditure Surveys (CEX). The HRS data focuses on households over the age of 50 only, and the CEX data does not distinguish life insurance from other personal insurance.
See the official website of the SCF study: https://www.federalreserve.gov/econres/aboutscf.htm.
Whole life insurance coverage in this paper refers to the net amount of whole life insurance at risk, which is defined as the difference between the face value and cash value of whole life insurance policies.
The SCF survey asks respondents to list the children who live with the respondent with an assumption that children under the age of 18 are financially dependent on the respondent. Therefore, a decrease in the number of children for a household can be attributed to the decease of children under the age of 18 or the case that adult children no longer live with the respondent.
To check for robustness, all the regressions in this paper were run again with all the control variables using the 2009 data instead of the 2007 data. The results show no significant difference from the main results of this paper, which indicates that the analysis and the results of this paper are completely robust. A note that the control variable of ‘White’ (or the race of the household) is constant across these two years.
References
Allen, F., and E. Carletti. 2010. An overview of the crisis: Causes, consequences, and solutions. International Review of Finance 10: 1–26.
Baluch, F., S. Mutenga, and C. Parson. 2011. Insurance, systemic risk and the financial crisis. The Geneva Papers on Risk and Insurance—Issues and Practice 36: 126–163.
Baranoff, E.G., and T.W. Sager. 2009a. Do life insurers’ asset allocation strategies influence performance within the enterprise risk framework? The Geneva Papers on Risk and Insurance—Issues and Practice 34: 242–259.
Baranoff, E.G., and T.W. Sager. 2009b. The impact of mortgage-backed securities on capital requirements of life insurers in the financial crisis of 2007–2008. The Geneva Papers on Risk and Insurance—Issues and Practice 34: 100–118.
Baranoff, E.G., and T.W. Sager. 2011. The interplay between insurers’ financial and asset risks during the crisis of 2007–2009. Geneva Papers on Risk and Insurance 36: 348–379.
Basse, T., M. Friedrich, A. Kleffner, and J.M.G. von der Schulenburg. 2014. Are interest rates too low? Empirical evidence and implications for German life insurers. Zeitschrift Für Die Gesamte Versicherungswissenschaft 103: 31–43.
Berdin, E., and H. Gründl. 2015. The effects of a low interest rate environment on life insurers. The Geneva Papers on Risk and Insurance—Issues and Practice 40: 385–415.
Berekson, L.L. 1972. Birth order, anxiety, affiliation and the purchase of life insurance. Journal of Risk and Insurance 39 (1): 93–108.
Bernheim, B.D. 1991. How strong are bequest motives? Evidence based on estimates of the demand for life insurance and annuities. Journal of Political Economy 99: 899–927.
Bertaut, C.C. 1998. Stockholding behavior of US households: Evidence from the 1983–1989 survey of consumer finances. Review of Economics and Statistics 80: 263–275.
Bricker, J., B. Bucks, A.B. Kennickell, T. Mach, and K.B. Moore. 2011. Surveying the aftermath of the storm: changes in family finances from 2007 to 2009. Working Paper.
Bullard, J., C.J. Neely, and D.C. Wheelock. 2009. Systemic risk and the financial crisis: A primer. Federal Reserve Bank of St. Louis Review 91: 403–418.
Burnett, J.J., and B.A. Palmer. 1984. Examining life insurance ownership through demographic and psychographic characteristics. Journal of Risk and Insurance 51 (3): 453–467.
Chen, R., K.A. Wong, and H.C. Lee. 2001. Age, period, and cohort effects on life insurance purchases in the US. Journal of Risk and Insurance 68 (2): 303–327.
Cole, C.R., and S.G. Fier. 2021. An examination of life insurance policy surrender and loan activity. Journal of Risk and Insurance 88: 483–516.
Cragg, J.G. 1971. Some statistical models for limited dependent variables with application to the demand for durable goods. Econometrica: Journal of the Econometric Society 39: 829–844.
Diamond, D.W., and R.G. Rajan. 2009. The credit crisis: Conjectures about causes and remedies. American Economic Review 99: 606–610.
Duker, J.M. 1969. Expenditures for life insurance among working-wife families. Journal of Risk and Insurance 36 (5): 525–533.
Dymski, G.A. 2010. Why the subprime crisis is different: A Minskyian approach. Cambridge Journal of Economics 34: 239–255.
Eichengreen, B., A. Mody, M. Nedeljkovic, and L. Sarno. 2012. How the subprime crisis went global: Evidence from bank credit default swap spreads. Journal of International Money and Finance 31: 1299–1318.
Eling, M., and S. Holder. 2013. Maximum technical interest rates in life insurance in Europe and the United States: An overview and comparison. The Geneva Papers on Risk and Insurance—Issues and Practice 38: 354–375.
Ferber, R., and L.C. Lee. 1980. Acquisition and accumulation of life insurance in early married life. Journal of Risk and Insurance 47 (4): 713–734.
Fortune, P. 1973. A theory of optimal life insurance: Development and test. The Journal of Finance 28: 587–600.
Gorton, G. 2009. The subprime panic. European Financial Management 15: 10–46.
Hammond, J.D., D.B. Houston, and E.R. Melander. 1967. Determinants of household life insurance premium expenditures: An empirical investigation. Journal of Risk and Insurance 34 (3): 397–408.
Hau, A. 2000. Liquidity, estate liquidation, charitable motives, and life insurance demand by retired singles. Journal of Risk and Insurance 67 (1): 123–141.
Headen, R.S., and J.F. Lee. 1974. Life insurance demand and household portfolio behavior. Journal of Risk and Insurance 41 (4): 685–698.
Holsboer, J.H. 2000. The impact of low interest rates on insurers. The Geneva Papers on Risk and Insurance—Issues and Practice 25: 38–58.
Inkmann, J., and A. Michaelides. 2012. Can the life insurance market provide evidence for a bequest motive? Journal of Risk and Insurance 79: 671–695.
Lewis, F.D. 1989. Dependents and the demand for life insurance. The American Economic Review 79: 452–467.
Liebenberg, A.P., J.M. Carson, and R.E. Dumm. 2012. A dynamic analysis of the demand for life insurance. Journal of Risk and Insurance 79: 619–644.
Liebenberg, A.P., J.M. Carson, and R.E. Hoyt. 2010. The demand for life insurance policy loans. Journal of Risk and Insurance 77: 651–666.
Lin, Y., and M.F. Grace. 2007. Household life cycle protection: Life insurance holdings, financial vulnerability, and portfolio implications. Journal of Risk and Insurance 74: 141–173.
Luciano, E., J.F. Outreville, and M. Rossi. 2016. Life insurance ownership by Italian households: A gender-based differences analysis. The Geneva Papers on Risk and Insurance—Issues and Practice 41: 468–490.
Mantis, G., and R.N. Farmer. 1968. Demand for life insurance. Journal of Risk and Insurance 35 (2): 247–256.
Mayers, D., and C.W. Smith Jr. 1983. The interdependence of individual portfolio holdings and the demand for insurance. Journal of Political Economy 91: 304–311.
Melvin, M., and M.P. Taylor. 2009. The global financial crisis: Causes, threats and opportunities. Introduction and overview. Journal of International Money and Finance 28: 1243–1245.
Miller, M.A. 1985. Age-related reductions in workers’ life insurance. Monthly Labor Review 108: 29.
O’Neill, B., and J.J. Xiao. 2012. Financial behaviors before and after the financial crisis: Evidence from an online survey. Journal of Financial Counseling and Planning 23: 33–46.
Outreville, J.F. 1990. Whole-life insurance lapse rates and the emergency fund hypothesis. Insurance: Mathematics and Economics 9: 249–255.
Outreville, J.F. 2013. The relationship between insurance and economic development: 85 empirical papers for a review of the literature. Risk Management and Insurance Review 16: 71–122.
Outreville, J.F. 2014. Risk aversion, risk behavior, and demand for insurance: A survey. Journal of Insurance Issues 37 (2): 158–186.
Ravier, A.O., and P. Lewin. 2012. The subprime crisis. Quarterly Journal of Austrian Economics 15: 45–74.
Richard, S.F. 1975. Optimal consumption, portfolio and life insurance rules for an uncertain lived individual in a continuous time model. Journal of Financial Economics 2: 187–203.
Rodriguez Gonzalez, M., T. Basse, D. Saft, and F. Kunze. 2021. Leading indicators for US house prices: New evidence and implications for EU financial risk managers. European Financial Management. https://doi.org/10.1111/eufm.12325.
Sanders, A. 2008. The subprime crisis and its role in the financial crisis. Journal of Housing Economics 17: 254–261.
Schlesinger, H. 1981. The optimal level of deductibility in insurance contracts. Journal of Risk and Insurance 48: 465–481.
Scott, J.K., and J. Gilliam. 2014. Boomers’ life insurance adequacy pre-& post the 2008 financial crisis. Financial Services Review 23: 287–304.
Smith, M.L. 1982. The life insurance policy as an options package. Journal of Risk and Insurance 49: 583–601.
Stulz, R.M. 2008. Risk management failures: What are they and when do they happen? Journal of Applied Corporate Finance 20: 39–48.
Swiss Re. 2009. World insurance in 2008. Sigma No. 3.
Ureche-Rangau, L., and A. Burietz. 2013. One crisis, two crises… the subprime crisis and the European sovereign debt problems. Economic Modelling 35: 35–44.
Wang, N. 2019. The demand for life insurance in a heterogeneous-agent life cycle economy with joint decisions. The Geneva Risk and Insurance Review 44: 176–206.
Wegener, C., R. Kruse, and T. Basse. 2019. The walking debt crisis. Journal of Economic Behavior and Organization 157: 382–402.
Whalen, R.C. 2008. The subprime crisis—cause, effect and consequences. Journal of Affordable Housing and Community Development Law 17 (3): 219–235.
Yaari, M.E. 1965. Uncertain lifetime, life insurance, and the theory of the consumer. The Review of Economic Studies 32: 137–150.
Zhu, Y. 2007. One-period model of individual consumption, life insurance, and investment decisions. Journal of Risk and Insurance 74: 613–636.
Zietz, E.N. 2003. An examination of the demand for life insurance. Risk Management and Insurance Review 6: 159–191.
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
The author is grateful to participants at the 2020 World Risk and Insurance Economics Congress and 2020 Academy of Financial Services Annual Conference for their helpful suggestions and comments.
Appendices
Appendix 1
Survey questions pertaining to the demand for life insurance in the codebook of the 2007–2009 Survey of Consumer Finances panel data set are listed as follows. For more information, see https://www.federalreserve.gov/econres/files/codebk2009p.txt.

Appendix 2
The variables of household portfolio holdings are based on the macro codebook of the 2007–2009 Survey of Consumer Finances panel data set, listed as follows. For more information, see https://www.federalreserve.gov/econres/files/fedstables.macro.txt.

Rights and permissions
About this article
Cite this article
Wang, N. A dynamic analysis of the demand for life insurance during the 2008 financial crisis: evidence from the panel Survey of Consumer Finances. Geneva Pap Risk Insur Issues Pract 48, 733–759 (2023). https://doi.org/10.1057/s41288-021-00262-2
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1057/s41288-021-00262-2