It was an interesting experience to read the book mainly because I found it challenging to classify it. Definitely, this is not the standard academic book full of definitions, classifications, theoretical concepts, or historical review of a concept; it is a business book. At the same time, it is not a classic business book. In fact, it is a more a compilation of interviews with experts from the business and the academia discussed within the managerial context of digital technologies in hospitality, garnished with reflection on author’s personal experience. The style of writing is pleasant, easy to read, probably a bit too enthusiastic and emotional at places for my personal flavour.

The book is divided into four parts. Part I focuses on the challenges faced by the hospitality industry, mostly related to digital technology, namely: low tech adoption, different priorities of the stakeholders, integration issues, data compatibility, and complex relationships of hotels with OTAs. It also pays attention to key concepts in profit management vs revenue management, challenges in forecasting, and the disconnect between the industry and hospitality academia. Part II discusses the disruptions in the hospitality industry such as technology (e.g. cloud computing, artificial intelligence), alternative accommodation, and COVID-19. Part III looks at the future. It emphasises that data is now the new currency. To utilise it, hospitality companies need to adopt data mesh architecture, i.e. handling data in such a way that would allow companies to create an architecture that can freely and openly scale and extend (p. 233). The book also looks at the AI algorithms that can help revenue managers take appropriate decisions. The redesign of operations and the role of the revenue management technology in the digital (r)evolution are also elaborated. The last Part IV of the book sheds light on the investment opportunities in hospitality technology and in people.

From a research perspective, the book could hardly give new insights to what is available in academic publications. The book does not develop new theory, nor it finds new application of an existing theory. The book uses academic references very scarcely and relies mostly on trade press publications. While very current and relevant, they do not always have the theoretical weight researchers would expect. Hence, its theoretical value is marginal. At the same time, the text can give inspiration for future research ideas.

From a managerial perspective, the book can be an excellent motivational book for hospitality managers who enter the revenue management field or those who feel the need for insights from industry leaders. This book would be very useful to them. The interviews provide a lot of cases and diverse perspectives, and add high applied value to the book.

From a pedagogical perspective, the book might be a non-core text in courses on revenue management or hospitality technology. Students would benefit from the interviews of industry leaders which they might not otherwise be exposed to due to the academic focus of hospitality management programmes in most universities.

A future edition of the book might adopt a more academic approach. The interviews are great but the book would benefit if some academic sources are used, the share of the interviews in the text is decreased in favour of adding more theoretical explanations and discussion to strengthen the academic value of the book.