Future research directions in demand management

  • Christine S. M. Currie
  • Trivikram Dokka
  • John Harvey
  • Arne K. Strauss


Pricing and revenue management faces new research challenges against the background of new markets for trading of personal data, new regulations on data privacy, opportunities for personalised pricing, demand learning and many more emerging trends and developments. In order to explore these challenges, the British Engineering and Physical Sciences Research Council funded an interdisciplinary workshop to identify future research directions in demand management. The workshop (led by the authors Strauss and Currie) took place in September 2017 in London, and brought together 33 academics and practitioners in demand management and related disciplines, including law, computer science, digital marketing and operational research.


Demand management Future research directions Pricing 


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Copyright information

© Macmillan Publishers Ltd., part of Springer Nature 2018

Authors and Affiliations

  • Christine S. M. Currie
    • 1
  • Trivikram Dokka
    • 2
  • John Harvey
    • 3
  • Arne K. Strauss
    • 4
  1. 1.School of MathematicsUniversity of SouthamptonSouthamptonUK
  2. 2.Department of Management ScienceLancaster University, BailriggLancasterUK
  3. 3.Carnival UKSouthamptonUK
  4. 4.Warwick Business SchoolUniversity of WarwickCoventryUK

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