Abstract
Developing well-rounded revenue management professionals is a key challenge for the hotel industry. Traditional approaches toward revenue management training have typically developed sound technical expertise without developing other important business skills. Simulations have been advocated as a solution to deliver holistic revenue management education. This paper aims to identify the learning outcomes achieved through a simulation-based revenue management training program. It reports the learning outcomes of students engaged in a hotel revenue management simulation. Thematic analysis reveals six sets of critical learning outcomes: revenue management strategy; hotel operational knowledge; decision-making ability; value of teamwork; communication skills; and personal readiness for the workforce.
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Cox, C. A simulation approach to hotel revenue management training. J Revenue Pricing Manag 17, 356–364 (2018). https://doi.org/10.1057/s41272-018-00159-1
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DOI: https://doi.org/10.1057/s41272-018-00159-1