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Drug information, misinformation, and disinformation on social media: a content analysis study

Journal of Public Health Policy volume 39, pages 343–357 (2018)Cite this article

Abstract

Dissemination of misleading drug information through social media can be detrimental to the health of the public. This study, carried out in Bahrain, evaluated the truthfulness of 22 social media claims about drugs (72.7%), dietary supplements (22.7%), and toxic bisphenol-A (4.5%). They circulated on WhatsApp platform, as case studies. We categorized claims as objectively true, false, or potentially misleading. The content analysis revealed that “potentially misleading” claims were the most frequent messages (59.1%). They tend to exaggerate the efficacy or safety without sufficient evidence to substantiate claims. False claims (27.3%) were likely due to unfair competition or deception. Overall, 13.6% of the messages were objectively true claims that could withstand regulatory scrutiny. Majority of the drug-related messages on social media were potentially misleading or false claims that lacked credible evidence to support them. In the public interest, regulatory authorities should monitor such information disseminated via social media platforms.

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Acknowledgements

We acknowledge Ms. Mini James who has been of immense help in preparing the manuscript.

Author information

Authors and Affiliations

  1. Department of Pharmacology & Therapeutics, College of Medicine & Medical Sciences, Arabian Gulf University, P.O. Box 22979, Manama, Kingdom of Bahrain

    Khalid A. J. Al Khaja & Reginald P. Sequeira

  2. Qatar Foundation, Doha, Qatar

    Alwaleed K. AlKhaja

Authors
  1. Khalid A. J. Al Khaja
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  2. Alwaleed K. AlKhaja
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  3. Reginald P. Sequeira
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Correspondence to Khalid A. J. Al Khaja.

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Al Khaja, K.A.J., AlKhaja, A.K. & Sequeira, R.P. Drug information, misinformation, and disinformation on social media: a content analysis study. J Public Health Pol 39, 343–357 (2018). https://doi.org/10.1057/s41271-018-0131-2

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  • DOI: https://doi.org/10.1057/s41271-018-0131-2

Keywords

  • Drug-related claims
  • Social media
  • Evidence base
  • Public
  • Bahrain
  • Independent third-party misinformation
  • User-generated content