Cultural industries in international business research: Progress and prospect

Abstract

Cultural industries – systems of organizations that produce and distribute cultural goods with substantive symbolic, aesthetic, or artistic value – represent an important, exciting, and complex context that receives growing scholarly attention. As the first review of management research on cultural industries, this paper aims to provide a systematic synthesis of current research, summarizing distinctive characteristics of cultural industries and highlighting research gaps. We also illustrate how the unique nature, dynamics, and evolution of cultural industries provide opportunities to broaden international business theories in four research themes (i.e., internationalization strategy, cross-border innovation, social inclusion in the global economy, and emerging market research).

Résumé

Les industries culturelles – systèmes d’organisations qui produisent et distribuent des biens culturels ayant une valeur symbolique, esthétique ou artistique substantielle – représentent un contexte important, passionnant et complexe qui reçoit une attention croissante de la part des chercheurs. Etant le premier à étudier la recherche en management des industries culturelles, cet article vise à fournir une synthèse systématique de la recherche actuelle, résumant les caractéristiques distinctives des industries culturelles et mettant en évidence les lacunes de la recherche. Nous illustrons également comment la nature, la dynamique et l’évolution uniques des industries culturelles offrent des opportunités d’élargir les théories d’international business dans quatre thèmes de recherche (à savoir, la stratégie d’internationalisation, l’innovation transfrontalière, l’inclusion sociale dans l’économie mondiale et la recherche sur les marchés émergents).

Resumen

Las industrias culturales – sistemas de organizaciones que producen y distribuyen bienes culturales con valor simbólico, estético o artístico considerable – representan un contexto importante, emocionante y complejo que recibe una creciente atención académica. Como la primera revisión de la investigación de gestión sobre las industrias culturales, este artículo se propone dar una sistésis sistemática de la investigación actual, resumiendo las caracteristicas distintivas de las industrias culturales y resaltando las brechas de investigación. También ilustramos cómo la naturaleza, la dinámica y la evolución únicas de las industrias culturales ofrecen oportunidades para ampliar las teorías de negocios internacionales en cuatro temas (es decir, la estrategia de internacionalziación, la innovación transfronteriza, la inclusión social en la economia global, y la investigación en mercados emergentes).

Resumo

Indústrias culturais – sistemas de organizações que produzem e distribuem bens culturais com substancial valor simbólico, estético ou artístico – representam um contexto importante, emocionante e complexo que recebe crescente atenção acadêmica. Como a primeira revisão da pesquisa em administração sobre indústrias culturais, este artigo tem como objetivo fornecer uma síntese sistemática da pesquisa atual, resumindo características distintas de indústrias culturais e destacando lacunas da pesquisa. Também ilustramos como a natureza, dinâmica e evolução únicas de indústrias culturais oferecem oportunidades para ampliar teorias sobre negócios internacionais em quatro temas de pesquisa (ou seja, estratégia de internacionalização, inovação transfronteiriça, inclusão social na economia global e pesquisa em mercado emergente).

Chinese

文化产业是产生和传播具有重大象征、美学或艺术价值的文化产品的组织系统。 它作为一个重要的、令人兴奋和复杂的研究情境受到越来越多学术关注。作为管理学界对文化产业研究的第一篇综述, 本文旨在总结当前的研究理论及发现, 提炼文化产业的鲜明特征, 并指出现有研究不足及未来有潜力的研究方向。最后我们以四个研究主题为例(即国际化战略、跨境创新、全球经济中的社会包容和新兴市场研究)展示如何利用文化产业的独特性质、动态和演变拓展国际商务理论。

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ACKNOWLEDGEMENTS

We are thankful to Editor Susan Mudambi, Editor-in-Chief Alain Verbeke, and three anonymous reviewers for their helpful comments and suggestions. Stephanie Wang thanks the Center for International Business Education and Research at Indiana University for the generous research funding.

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Wang, S.L., Gu, Q., Von Glinow, M.A. et al. Cultural industries in international business research: Progress and prospect. J Int Bus Stud 51, 665–692 (2020). https://doi.org/10.1057/s41267-020-00306-0

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Keywords

  • cultural industries
  • internationalization
  • innovation
  • social inclusion
  • emerging markets