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Journal of Brand Management: year end review 2020

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Abstract

This is a review and reflection on some of the themes published within the Journal of Brand Management during 2020, plus extrapolation of future research avenues. Themes discussed include (1) co-creation, (2) brand naming, (3) brand support and leadership, (4) digital branding, (5) luxury branding, (6) corporate branding.

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Acknowledgements

The author would like to thank fellow co-editors of the Journal of Brand Management—Mark Davies, Urša Golob and Joachim Kernstock—for their joint stewardship of Volume 27 during 2020. The editors would also like to thank many peer reviewers as well as submitting authors and the publishing team at Palgrave Macmillan and Springer Nature for their support of the journal throughout the year.

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  1. School of Management and Marketing, Faculty of Business and Law, University of Wollongong, Building 40, Northfields Ave, Wollongong, NSW, 2522, Australia

    Shaun M. Powell

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Powell, S.M. Journal of Brand Management: year end review 2020. J Brand Manag 27, 623–628 (2020). https://doi.org/10.1057/s41262-020-00209-3

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