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Journal of Brand Management: year end review 2019

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Abstract

A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional themes within the Volume include: (2) brand innovativeness, (3) public sector branding, (4) luxury brand management.

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Acknowledgements

The author would like to thank fellow JBM co-editors—Mark Davies, Urša Golob and Joachim Kernstock for their joint stewardship of Volume 26 during 2019. The JBM Editors would also like to thank all Special Issue guest editors, many peer reviewers as well as submitting authors, plus the publishing team at Palgrave Macmillan and Springer Nature for their support of the journal throughout the year.

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  1. School of Management, Operations and Marketing, Faculty of Business, University of Wollongong, Building 40, Northfields Ave, Wollongong, NSW, 2522, Australia

    Shaun M. Powell

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  1. Shaun M. Powell
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Correspondence to Shaun M. Powell.

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Powell, S.M. Journal of Brand Management: year end review 2019. J Brand Manag 26, 615–620 (2019). https://doi.org/10.1057/s41262-019-00172-8

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