Skip to main content

Effects of value and innovation on brand equity in retailing

Journal of Brand Management volume 26, pages 658–674 (2019)Cite this article

Abstract

This paper analyses retailer brand equity on the basis of two variables that are particularly relevant in marketing: the perception of value, because of its renewed interest for retailing, and retail innovativeness, because it is a recent line of research with interesting challenges. Considering Holbrook’s (Consumer value: a framework for analysis and research. London: Routledge, 1999) value dimensions of efficiency, excellence, entertainment and aesthetics, this study investigates the relationship between those values and brand equity as well as the moderator effect of innovation. The study was conducted on a sample of 820 individuals who purchased from various stores selling food, household goods, textiles and electronics. Hierarchical linear regression methodology was applied. The results indicate that value has a direct significant effect on brand equity and entertainment is the dimension with the greatest contribution. In addition, efficiency and aesthetics stimulate brand equity more when perceived innovation is high than when it is low. Given that value dimensions influence brand equity in different ways, retailers should direct their efforts according to the importance of each dimension for the consumer. The study of brand equity and innovation has traditionally focused on the product, and so the novelty of this study lies in the application of these concepts to the services context.

This is a preview of subscription content, access via your institution.

Access options

Buy single article

Instant access to the full article PDF.

USD 39.95

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Fig. 1
Fig. 2

References

  • Aaker, D.A. 1991. Managing brand equity. New York, NY: The Free Press.

    Google Scholar 

  • Abril, C., and B. Rodríguez-Cánovas. 2016. Marketing-mix effects on private labels brand equity. European Journal of Management and Business Economics 25: 168–175.

    Article  Google Scholar 

  • Ailawadi, K.L., and K.L. Keller. 2004. Understanding retail branding: Conceptual insights and research priorities. Journal of Retailing 80: 331–342.

    Article  Google Scholar 

  • Anderson, J.C., and D.W. Gerbing. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103(3): 411–423.

    Article  Google Scholar 

  • Anselmsson, J., and U. Johansson. 2009. Retailer brands and the impact on innovativeness in the grocery market. Journal of Marketing Management 25(1/2): 75–95.

    Article  Google Scholar 

  • Arnett, D.B., D.A. Laverie, and A. Meiers. 2003. Developing parsimonious retailer equity indexes using partial least squares analysis: A method and applications. Journal of Retailing 79(3): 161–170.

    Article  Google Scholar 

  • Baalbaki, S., and F. Guzmán. 2016. A consumer-perceived consumer-based brand equity scale. Journal of Brand Management 23(3): 229–251.

    Article  Google Scholar 

  • Babin, B.J., W.R. Darden, and M. Griffin. 1994. Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research 20(4): 644–656.

    Article  Google Scholar 

  • Babin, B.J., and K. Kim. 2001. International students’ travel behavior: A model of the travel-related consumer/dissatisfaction process. Journal of Travel and Tourism Marketing 10(1): 93–106.

    Article  Google Scholar 

  • Bagomolova, S. 2010. Life after death? Analyzing post-defection consumer brand equity. Journal of Business Research 63(11): 1135–1141.

    Article  Google Scholar 

  • Baldauf, A., K.S. Cravens, A. Diamantopoulos, and K.P. Zeugner-Roth. 2009. The impact of product-country image and marketing efforts on retailer-perceived brand equity: An empirical analysis. Journal of Retailing 85(4): 437–452.

    Article  Google Scholar 

  • Beckeman, M., and M. Olsson. 2011. The role of Swedish retailers in food innovations. International Review of Retail, Distribution and Consumer Research 21(1): 51–70.

    Google Scholar 

  • Bedman, N. 2018. Brand equity and financial performance: The moderating role of brand likeability. Marketing Intelligence & Planning 36(3): 381–395.

    Article  Google Scholar 

  • Beristain, J.J., and P. Zorrilla. 2011. The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services 18: 562–574.

    Article  Google Scholar 

  • Bigné, E., A. Borredá, and M.J. Miquel. 2013. El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento. Revista Europea de Dirección y Economía de la Empresa 22: 1–10.

    Article  Google Scholar 

  • Buchanan, L., C. Simmons, and B. Bickart. 1999. Brand equity dilution: Retailer display and context brand effects. Journal of Marketing Research 36(3): 345–355.

    Article  Google Scholar 

  • Cai, Y., G. Zhao, and J. He. 2015. Influences of two modes of intergenerational communication on brand equity. Journal of Business Research 68: 553–560.

    Article  Google Scholar 

  • Calvo, C., and J.P. Lévy. 2014. Private label brands: Major perspective of two customer-based brand equity models. The International Review of Retail, Distribution and Consumer Research 24(4): 431–452.

    Article  Google Scholar 

  • Castaldo, S. 2001. Retailing & innovazione. Milano: Egea.

    Google Scholar 

  • Choi, L., and P. Huddleston. 2014. The effect of retailer private brands on consumer-based retailer equity: Comparison of named private brands and generic private brands. The International Review of Retail, Distribution and Consumer Research 24(1): 59–78.

    Article  Google Scholar 

  • Christofi, M., E. Leonidou, D. Vrontis, P. Kitchen, and I. Papasolomou. 2015. Innovation and cause-related marketing success: A conceptual framework and propositions. Journal of Services Marketing 29(5): 354–366.

    Article  Google Scholar 

  • Cohen, J., P. Cohen, S.G. West, and L.S. Aiken. 2003. Applied multiple regression/correlation analysis for the behavioral sciences. London: Lawrence Erlbaum Associates.

    Google Scholar 

  • Cronin, J.J. 2016. Retrospective: A cross-sectional test of the effect and conceptualization of service value revisited. Journal of Services Marketing 30(3): 261–265.

    Article  Google Scholar 

  • Das, G. 2015. Impact of store attributes on consumer-based retailer equity. Journal of Fashion Marketing and Management 19(2): 188–204.

    Article  Google Scholar 

  • Das, G., B. Datta, and K. Kumar. 2012. Impact of retailer personality on consumer-based retailer equity. An empirical study of retail brands. Asia Pacific Journal of Marketing and Logistics 24(4): 619–639.

    Article  Google Scholar 

  • Decarlo, T.E., R.N. Laczniak, C.M. Motley, and S. Ramaswami. 2007. Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities. Journal of Marketing Theory and Practice 15: 41–51.

    Article  Google Scholar 

  • Djellal, F., F. Gallouj, and I. Miles. 2013. Two decades of research on innovation in services: Which place for public services? Structural Change and Economic Dynamics 27: 98–117.

    Article  Google Scholar 

  • Dolbec, P.Y., and J.C. Chebat. 2013. The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity. Journal of Retailing 89(4): 460–466.

    Article  Google Scholar 

  • Dwivedi, A., B. Merrilees, D. Miller, and C. Herington. 2012. Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry. Journal of Retailing and Consumer Services 19: 526–536.

    Article  Google Scholar 

  • Ferguson, J.L., and B.P. Brown. 2012. Sizing up the retailer brand implementation gap and its effects on brand-building outcomes. Journal of Brand Management 19(5): 391–404.

    Article  Google Scholar 

  • Floh, A., A. Zauner, M. Koller, and T. Rusch. 2014. Customer segmentation using unobserved heterogeneity in the perceived value-loyalty-intentions link. Journal of Business Research 67(5): 974–982.

    Article  Google Scholar 

  • Fuentes, M., B. Moliner, and I. Gil. 2017. Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing. Management Decision 55(7): 1558–1577.

    Article  Google Scholar 

  • Gallarza, M.G., and I. Gil. 2006. Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour. Tourism Management 27: 437–452.

    Article  Google Scholar 

  • Gallarza, M.G., I. Gil, and M.B. Holbrook. 2011. The value of value: Further excursions on the meaning and role of customer value. Journal of Consumer Behaviour 10(4): 179–191.

    Article  Google Scholar 

  • Gallarza, M.G., I. Gil, and F. Arteaga. 2013. The quality-value-satisfaction-loyalty chain: Relationships and impacts. Tourism Review 68(1): 3–20.

    Article  Google Scholar 

  • Gallarza, M.G., F. Arteaga, G. Del Chiappa, and I. Gil. 2015. Value dimensions in consumers’ experience: Combining the intra-and inter-variable approaches in the hospitality sector. International Journal of Hospitality Management 47: 140–150.

    Article  Google Scholar 

  • Gallarza, M.G., I. Gil, and M.E. Ruiz. 2016. Emotional and altruistic values as drivers for a loyalty-based segmentation in retailing. Journal of Relationship Marketing 15(3): 200–217.

    Article  Google Scholar 

  • Gallarza, M.G., F. Arteaga, G. Del Chiappa, I. Gil, and M.B. Holbrook. 2017. A multidimensional service-value scale based on Holbrook’s typology of customer value, bridging the gap between the concept and its measurement. Journal of Service Management 28(4): 724–762.

    Article  Google Scholar 

  • Ganesan, S., M. George, S. Jap, R.W. Palmatier, and B. Weitz. 2009. Supply chain management and retailer performance: Emerging trends, issues, and implications for research and practice. Journal of Retailing 85(1): 84–94.

    Article  Google Scholar 

  • Gil, I., M.E. Ruiz, G. Michel, and A. Corraliza. 2013. Retail brand equity: A model based on its dimensions and effects. The International Review of Retail, Distribution and Consumer Research 23(2): 111–136.

    Google Scholar 

  • Gil, I., M.E. Ruiz, and G. Berenguer. 2014. Retail innovativeness: Importance of ICT and impact on consumer behaviour. In Handbook of research on retailer–consumer relationship development, ed. F. Musso and E. Druica, 384–403. Pennsylvania: IGI Global.

    Google Scholar 

  • Gil, I., M.E. Ruiz, and G. Berenguer. 2016. Store equity and behavioral intentions: The moderating role of the retailer’s technology. Journal of Product & Brand Management 25(7): 642–650.

    Article  Google Scholar 

  • Gil, I., M. Seric, M.E. Ruiz, and G. Berenguer. 2017a. The causal relationship between store equity and loyalty: Testing two alternative models in retailing. Journal of Brand Management 24(2): 193–208.

    Article  Google Scholar 

  • Gil, I., G. Berenguer, M.E. Ruiz, and G. Michel. 2017b. Customer segmentation based on store equity: What explains customer store preference? Journal of Brand Management 24: 546–561.

    Article  Google Scholar 

  • Gill, T. 2008. Convergent products: What functionalities add more value to the base?”. Journal of Marketing 72(2): 46–62.

    Article  Google Scholar 

  • Grace, D., and A. O’Cass. 2005. An examination of the antecedents of re-patronage intentions across different retail store formats. Journal of Retailing and Consumer Services 12: 227–243.

    Article  Google Scholar 

  • Grewal, D., K.L. Ailawadi, D. Gauri, K. Hall, P. Kopalle, and J.R. Robertson. 2011. Innovations in retail pricing and promotions. Journal of Retailing 87(1): S43–S52.

    Article  Google Scholar 

  • Grewal, D., and M. Levy. 2007. Retailing research: Past, present and future. Journal of Retailing 83(4): 447–464.

    Article  Google Scholar 

  • Han, J.K., N. Kim, and R.K. Srivastava. 1998. Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing 62(4): 30–45.

    Article  Google Scholar 

  • Hartman, K.B., and R.S. Spiro. 2005. Recapturing store image in consumer-based store equity: A construct conceptualization. Journal of Business Research 58: 1112–1120.

    Article  Google Scholar 

  • Hellier, P.K., G.M. Geursen, R.A. Carr, and J.A. Rickard. 2003. Customer repurchase intention: A general structural equation model. European Journal of Marketing 37(11/12): 1762–1800.

    Article  Google Scholar 

  • Hellström, D., and N. Nilsson. 2011. Logistics-driven packaging innovation: A case study at IKEA. International Journal of Retail and Distribution Management 39(9): 638–657.

    Article  Google Scholar 

  • Holbrook, M.B. 1999. Consumer value: A framework for analysis and research. London: Routledge.

    Google Scholar 

  • Holbrook, M.B., and E.C. Hirschman. 1982. The experimental aspects of consumption: Consumer fantasies, feelings and fun. The Journal of Consumer Research 9(2): 132–140.

    Article  Google Scholar 

  • Homburg, C., W.D. Hoyer, and M. Fassnacht. 2002. Service orientation of a retailer’s business strategy: Dimensions, antecedents, and performance outcomes. Journal of Marketing 66(4): 86–101.

    Article  Google Scholar 

  • Hristov, L., and J. Reynolds. 2015. Perceptions and practices of innovation in retailing. International Journal of Retail & Distribution Management 43(2): 126–147.

    Article  Google Scholar 

  • Huang, C.C., S.W. Yen, C.Y. Liu, and T.P. Chang. 2014. The relationship among brand equity, customer satisfaction, and brand resonance to repurchase intention of cultural and creative industries in Taiwan. The International Journal of Organizational Innovation 6(3): 106–120.

    Google Scholar 

  • Interbrand. 2014. Best global brands. http://www.bestglobalbrands.com/2014/ranking/. Accessed 11 Mar 2016.

  • Jara, M., and G. Cliquet. 2012. Retail brand equity: Conceptualization and measurement. Journal of Retailing and Consumer Services 19: 140–149.

    Article  Google Scholar 

  • Jara, M., G. Cliquet, and I. Robert. 2017. A comparison between economic and organic store brands: Packaging as a key factor of store brand equity. International Journal of Retail & Distribution Management 45(12): 1298–1316.

    Article  Google Scholar 

  • Jinfeng, W., and T. Zhilong. 2009. The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets. Journal of Retailing and Consumer Services 16: 486–494.

    Article  Google Scholar 

  • Johnson, M.D., A. Herrmann, and F. Huber. 2006. The evolution of loyalty-intentions. Journal of Marketing 70(2): 122–132.

    Article  Google Scholar 

  • Kang, J.Y.M. 2014. Repurchase loyalty for customer social co-creation e-marketplaces. Journal of Fashion Marketing and Management 18(4): 452–464.

    Article  Google Scholar 

  • Kaushik, A.K., and Z. Rahman. 2016. Self-service innovativeness scale: Introduction, development, and validation of scale. Service Business 10(4): 799–822.

    Article  Google Scholar 

  • Keller, K.L. 1993. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57(1): 1–22.

    Article  Google Scholar 

  • King, R.A., P. Racherla, and V.D. Bush. 2014. What we know and don’t know about online word-of-mouth: A review and synthesis of the literature. Journal of Interactive Marketing 28: 167–183.

    Article  Google Scholar 

  • Kumar, V., A. Anand, and H. Song. 2017. Future of retailer profitability: An organizing framework. Journal of Retailing 93(1): 96–119.

    Article  Google Scholar 

  • Lagnevik, M., I. Sjöholm, A. Lareke, and J. Östberg. 2003. The dynamics of innovation clusters: A study of the food industry. Cheltenham: Edward Elgar Publishing.

    Google Scholar 

  • Lassar, W., B. Mittal, and A. Sharma. 1995. Measuring customer-based brand equity. The Journal of Consumer Marketing 12(4): 11–19.

    Article  Google Scholar 

  • Leroi-Werelds, S., S. Streukens, M.K. Brady, and G. Swinnen. 2014. Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study. Journal of the Academy of Marketing Science 42(4): 430–451.

    Article  Google Scholar 

  • Levy, M., and B.A. Weitz. 2004. Retailing management. Boston: Mcgraw-Hill.

    Google Scholar 

  • Liao, S., and C.C.J. Cheng. 2014. Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective. Journal of Business Research 67: 2919–2925.

    Article  Google Scholar 

  • Lin, C.Y., D. Marshall, and J. Dawson. 2013. How does perceived convenience retailer innovativeness create value for the customer? International Journal of Business and Economics 12(2): 171–179.

    Google Scholar 

  • Lin, C.Y. 2016. Perceived convenience retailer innovativeness: How does it affect consumers? Management Decision 54(4): 946–964.

    Article  Google Scholar 

  • Linder, J.C., S. Jarvenpaa, and T.H. Davenport. 2003. Towards an innovative sourcing strategy. MIT Sloan Management Review 44(4): 43–49.

    Google Scholar 

  • Ling, E.S. 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Science 9(3): 125–134.

    Google Scholar 

  • Mathwick, C., N. Malhotra, and E. Rigdon. 2001. Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing 77(1): 39–56.

    Article  Google Scholar 

  • Monroe, K., and J. Chapman. 1987. Framing effects on buyers’ subjective product evaluations. Advances Consumer Research 14: 193–197.

    Google Scholar 

  • Musso, F. 2010. Innovation in marketing channels. SYMPHONYA Emerging Issues in Management 1: 23–41.

    Google Scholar 

  • Nsairi, Z.B. 2012. Managing browsing experience in retail stores through perceived value: Implications for retailers. International Journal of Retail & Distribution Management 40(9): 676–698.

    Article  Google Scholar 

  • Oke, A. 2007. Innovation types and innovation management practices in service companies. International Journal of Operations and Production Management 27(6): 564–587.

    Article  Google Scholar 

  • Oliver, R.L. 1981. Measurement and evaluation of satisfaction processes in retail setting. Journal of Retailing 57(3): 25–48.

    Google Scholar 

  • Oliver, R.L. 1997. Satisfaction. A behavioural perspective on the consumer. New York: McGraw Hill.

    Google Scholar 

  • Oliver, R.L. 1999. Value as excellence in the consumption experience. In Consumer value: A framework for analysis and research, ed. M.B. Holbrook, 43–62. London: Routledge.

    Google Scholar 

  • Pandža-Bajs, I. 2015. Tourist perceived value, relationship to satisfaction, and behavioral intentions: The example of the Croatian tourist destination Dubrovnik. Journal of Travel Research 54(1): 122–134.

    Article  Google Scholar 

  • Pappu, R., and P. Quester. 2006. A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services 13: 317–329.

    Article  Google Scholar 

  • Pappu, R., and P. Quester. 2008. Does brand equity vary between department stores and clothing stores? Results of an empirical investigation. Journal of Product & Brand Management 17(7): 425–435.

    Article  Google Scholar 

  • Parasuraman, A., and C.L. Colby. 2015. An updated and streamlined technology readiness index: TRI 2.0. Journal of Service Research 18(1): 59–74.

    Article  Google Scholar 

  • Parasuraman, A., V.A. Zeithaml, and A. Malhotra. 2005. A multiple-item scale for assessing electronic service quality. Journal of Service Research 7(3): 213–233.

    Article  Google Scholar 

  • Pecoraro, M., and O. Uusitalo. 2014. Exploring the everyday retail experience: The discourses of style and design. Journal of Consumer Behaviour 13(6): 429–441.

    Article  Google Scholar 

  • Pomirleanu, N., P.R. Chennamaneni, and A.S. Krishen. 2016. Easy to please or hard to impress: Elucidating consumers’ innate satisfaction. Journal of Business Research 69: 1914–1918.

    Article  Google Scholar 

  • Prebensen, N.K., E. Woo, and M. Uysal. 2013. Experience value: Antecedents and consequences. Current Issues in Tourism 17(1): 910–928.

    Google Scholar 

  • Reinders, M.J., and J. Bartels. 2017. The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands. Journal of Brand Management 24(1): 68–85.

    Article  Google Scholar 

  • Rennings, K., and C. Rammer. 2009. Increasing energy and resource efficiency through innovation: An explorative analysis using innovation survey data. Journal of Economics and Finance 59(5): 442–459.

    Google Scholar 

  • Reynolds, J., E. Howard, C. Cuthbertson, and L. Hristov. 2007. Perspectives on retail format innovation: Relating theory and practice. International Journal of Retail and Distribution Management 35(8): 647–660.

    Article  Google Scholar 

  • Richardson, P.S., A.S. Dick, and A.K. Jain. 1994. Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing 58: 28–36.

    Article  Google Scholar 

  • Ruiz-Molina, M.E., M. Gallarza, and I. Gil. 2018. A review of value drivers in service settings. Journal of Services Marketing 32(7): 850–867.

    Article  Google Scholar 

  • Rust, R., V. Zeithaml, and K. Lemon. 2000. Driving customer equity: How customer lifetime value is reshaping corporate strategy. New York: Free Press.

    Google Scholar 

  • Sánchez-Fernández, R., M.A. Iniesta-Bonillo, and M.B. Holbrook. 2009. The conceptualisation and measurement of consumer value in services. International Journal of Market Research 51(1): 93–113.

    Article  Google Scholar 

  • Sasmita, J., and N.M. Suki. 2015. Young consumers’ insights on brand equity. International Journal of Retail & Distribution Management 43(3): 276–292.

    Article  Google Scholar 

  • Sekhon, H.S., D. Al-Eisawi, S.K. Roy, and A. Pritchard. 2015. Service excellence in UK retail banking: Customers’ perspectives of the important antecedents. International Journal of Bank Marketing 33(7): 904–921.

    Article  Google Scholar 

  • Shankar, V., J.J. Inman, M. Mantrala, E. Kelley, and R. Rizley. 2011. Innovations in shopper marketing: Current insights and future research issues. Journal of Retailing 87: S29–S42.

    Article  Google Scholar 

  • Sharma, P., I.S.N. Chen, and S.T.K. Luk. 2012. Gender and age as moderators in the service evaluation process. Journal of Services Marketing 26(2): 102–114.

    Article  Google Scholar 

  • Shen, P. 2010. A study on the multi-dimensional relationship between consumer shopping value and retailer brand equity. In Marketing Science Innovations and Economic Development—Proceedings of 2010 Summit International Marketing Science and Management Technology Conference, August 2010, Shaoxing, 128–132.

  • Sinapuelas, I.C., and S.R. Sisodiya. 2010. Do line extensions influence parent brand equity? An investigation of supermarket packaged goods. Journal of Product & Brand Management 19(1): 18–26.

    Article  Google Scholar 

  • Smith, N.C. 1999. Ethics and the typology of customer value. In Consumer value: A framework for analysis and research, ed. M.B. Holbrook, 147–158. London: Routledge.

    Google Scholar 

  • Sriram, S., S. Balachander, and M.U. Kalwani. 2007. Monitoring the dynamics of brand equity using store-level data. Journal of Marketing 71: 61–78.

    Article  Google Scholar 

  • Staake, T., F. Thiesse, and E. Fleisch. 2009. The emergence of counterfeit trade: A literature review export. European Journal of Marketing 43(3/4): 320–349.

    Article  Google Scholar 

  • Steenkamp, E.M., and C.M. Van Trijp. 1991. The use of LISREL in validating marketing constructs. International Journal of Research in Marketing 8: 283–299.

    Article  Google Scholar 

  • Subramanian, A., and S. Nilakanta. 1996. Organizational innovativeness: Exploring the relationship between organizational determinants of innovation, types of innovation, and measures of organizational performance. Omega, International Journal of Management Science 24(6): 631–647.

    Article  Google Scholar 

  • Sullivan, P., J. Kang, and J. Heitmeyer. 2012. Fashion involvement and experiential value: Gen Y retail apparel patronage. International Review of Retail, Distribution and Consumer Research 22(5): 459–483.

    Google Scholar 

  • Sweeney, J.C., and G.N. Soutar. 2001. Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77: 203–220.

    Article  Google Scholar 

  • Swoboda, B., B. Berg, and H. Schramm-Klein. 2013. Reciprocal effects of retailers’ corporate reputation and store equity. Journal of Retailing 89(4): 447–459.

    Article  Google Scholar 

  • Swoboda, B., B. Berg, and D.C. Dabija. 2014. International transfer and perception of retail formats: A comparison study in Germany and Romania. International Marketing Review 31(2): 155–180.

    Article  Google Scholar 

  • Swoboda, B., F. Haelsig, H. Schramm-Klein, and D. Morschett. 2009. Moderating role of involvement in building a retail brand. International Journal of Retail & Distribution Management 37(11): 952–974.

    Article  Google Scholar 

  • Teas, R.K., and S. Agarwal. 2000. The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice and value. Journal of the Academy of Marketing Science 28(2): 278–290.

    Article  Google Scholar 

  • Tether, B. 2005. Do services innovate (differently)? Insights from the European innobarometer. Industry and Innovation 12(2): 153–184.

    Article  Google Scholar 

  • Townsend, W. 2010. Innovation and the value of failure. International Journal of Management and Marketing Research 3(1): 75–84.

    Google Scholar 

  • Varshneya, G., and G. Das. 2017. Experiental value: Multi-item scale development and validation. Journal of Retailing and Consumer Services 34(1): 48–57.

    Article  Google Scholar 

  • Vernuccio, M., A. Cozzolino, and L. Michelini. 2010. An exploratory study of marketing, logistics, and ethics in packaging innovation. European Journal of Innovation Management 13(3): 333–354.

    Article  Google Scholar 

  • Von Koskull, C., T. Strandvik, and B. Tronvoll. 2016. Emotional strategizing in service innovation. Management Decision 54(2): 270–287.

    Article  Google Scholar 

  • White, R.C., S. Joseph-Mathews, and C.M. Voorhees. 2013. The effects of service on multichannel retailers’ brand equity. Journal of Services Marketing 27(4): 259–270.

    Article  Google Scholar 

  • Woodruff, R.B. 1997. Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science 25(2): 139–153.

    Article  Google Scholar 

  • Wood, S., Adams, R., Lowe, M., and Needy, A. 2008. A scoping study of contemporary and future challenges in the UK retail sector. ESRC Business Engagement Project. www.aimresearch.org. Accessed 1 Mar 2019.

  • Wu, C.W. 2014. The study of service innovation for digiservice on loyalty. Journal of Business Research 67: 819–824.

    Article  Google Scholar 

  • Wu, J.F., and Tian, Z.L. 2008. Effects of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets. In 2008 International Conference on Management Science and Engineering (15th), September 10–12. Long Beach, USA.

  • Yoo, B., and N. Donthu. 2001. Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research 52: 1–14.

    Article  Google Scholar 

  • Yoo, B., N. Donthu, and S. Lee. 2000. An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science 28(2): 195–211.

    Article  Google Scholar 

  • Yoon, S., and J.C. Oh. 2016. A cross-national validation of a new retail customer equity model. International Journal of Consumer Studies 40: 652–664.

    Article  Google Scholar 

  • Zeithaml, V.A. 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing 52: 2–22.

    Article  Google Scholar 

Download references

Acknowledgements

This research has received financial support from the Spanish Ministry of Economy and Competitiveness (Project Reference: ECO2016 76553-R).

Author information

Authors and Affiliations

  1. Market Research Department, Faculty of Economy, University of Valencia, Avda. de Los Naranjos, s/n, 46022, Valencia, Spain

    Beatriz Moliner-Velázquez & Irene Gil-Saura

  2. Department of Management and Marketing, Faculty of Business, Pablo de Olavide University, Ctra. de Utrera, Km. 1, 41013, Seville, Spain

    María Fuentes-Blasco

Authors
  1. Beatriz Moliner-Velázquez
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. María Fuentes-Blasco
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Irene Gil-Saura
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Beatriz Moliner-Velázquez.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Moliner-Velázquez, B., Fuentes-Blasco, M. & Gil-Saura, I. Effects of value and innovation on brand equity in retailing. J Brand Manag 26, 658–674 (2019). https://doi.org/10.1057/s41262-019-00159-5

Download citation

  • Revised:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/s41262-019-00159-5

Keywords

  • Value
  • Innovation
  • Brand equity
  • Retailing
  • Ordinal logistic regression