City branding through cinema: the case of postcolonial Hong Kong
- 59 Downloads
This study extends the city branding literature by outlining a framework for city branding through cinema. Through cinema, city officials can communicate their city’s identity, highlight the city’s cultural significance, differentiate it from regional rivals, and positively impact tourism. The empirical context of the study is Hong Kong, which continues to negotiate its identity almost two decades after its re-unification with China. A content analysis of 81 Hong Kong films produced between 2008 and 2015 reveal the modalities by which city officials and media producers reify the cultural significance of the city. Specifically, Hong Kong films (1) use local culture as backdrops for stories, (2) emphasize freedom of expression, (3) highlight regional localities, and (4) claim and link historical figures to the city. The study’s findings proffer implications for the city branding literature.
KeywordsCity branding Cinema Hong Kong
Compliance with ethical standards
Conflict of interest
On behalf of all authors, the corresponding author states that there is no conflict of interest.
- Ashcroft, J. 2001. On postcolonial futures: Transformations of colonial cultures. London: Continuum.Google Scholar
- Baker, P., C. Gabrielatos, M. Khosravinik, M. Krzyżanowski, T. McEnery, and R. Wodak. 2008. A useful methodological synergy? Combining critical discourse analysis and corpus linguistics to examine discourses of refugees and asylum seekers in the UK press. Discourse and Society 19(3): 273–306.CrossRefGoogle Scholar
- BrandHK. 2016. What is BrandHK? Retrieved from https://www.brandhk.gov.hk/html/en/BrandHongKong/WhatIsBrandHongKong.html.
- Chu, Y.-W. 2013. Lost in transition: Hong Kong culture in the age of China. New York: State University of New York Press.Google Scholar
- CreateHK. 2016. Welcome to CreateHK. Retrieved from http://www.createhk.gov.hk/en/home.htm.
- DCCA. 2016. Dubai creative clusters authority. http://dcca.gov.ae/en/industry-resources/.
- Donald, S.H., and J.G. Gammack. 2008. Tourism and the branded city: Film and identity on the Pacific Rim. Hampshire: Ashgate Publishing Group.Google Scholar
- Dwyer, R., and C. Pinney (eds.). 2003. Pleasure and the nation: The history, politics and consumption of public culture in India. London: School of African and Oriental Studies.Google Scholar
- GovHK. 2015. Hong Kong: The facts. Retrieved from http://www.gov.hk/en/about/abouthk/factsheets/docs/creative_industries.pdf.
- Hong Kong Film Development Council (2014). Retrieved from http://www.fdc.gov.hk/doc/tc/HK_Film_Industry_Info2013_Preview.pdf.
- Hong Kong Film Development Council. 2016. Film development fund. Retrieved from http://www.fdc.gov.hk/en/services/services2.htm.
- Hong Kong Film Development Council. 2016b. LCQ2: Promoting tourism with aid of television dramas and films. Retrieved from http://www.fdc.gov.hk/en/press/press_20160511.htm.
- Hong Kong Film Development Council. 2017. Government announces new measures to facilitate cinema development in Hong Kong. Retrieved from http://www.fdc.gov.hk/en/press/press_20170313.htm.
- Huat, C.B. 2012. Structure, audience and soft power in East Asian pop culture. Hong Kong: Hong Kong University Press.Google Scholar
- Mishra, A.S. 2010. Destination branding: A case study of Hong Kong. The IUP Journal of Brand Management 7(3): 49–60.Google Scholar
- Prophet (2006), Branding your city. CEOS for Cities. Chicago: Prophet. http://miplace.org/sites/default/files/CEOsforCities_BrandingYourCity.pdf. Accessed January 8, 2016.
- Schiel, M. 2009. Branding the modernist metropolis: The eternal city and the city of lights in cinema after World War II. In Branding cities: Cosmopolitanism, parochialism and social Change, ed. S.H. Donald, E. Kofman and C. Kevin, 105–122. New York: Routledge.Google Scholar
- Wallendorf, M., and R.W. Belk. 1989. Assessing trustworthiness in naturalistic consumer research. In SV–interpretive consumer research, ed. E.C. Hirschman, 69–84. UT: Association for Consumer Research, Provo.Google Scholar
- Wu, Z., J. Borgerson, and J.E. Schroeder. 2013. From Chinese brand culture to global brands: Insights from aesthetics, fashion and history. New York: Palgrave MacMillan.Google Scholar