Power relations within brand management: the challenge of social media

Commentary
  • 36 Downloads

References

  1. Azar, S., J. Machado, L. Vacas-de-Carvalho, and A. Mendes. 2016. Motivations to interact with brands on Facebook—Towards a typology of consumer-brand interactions. Journal of Brand Management 23 (2): 153–178.CrossRefGoogle Scholar
  2. Boyd, D.E., T. Clarke, and R. Spekman. 2014. The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology. Journal of Brand Management 21 (6): 516–531.CrossRefGoogle Scholar
  3. Brown, J., A.J. Broderick, and N. Lee. 2007. Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing 21 (3): 2–20.CrossRefGoogle Scholar
  4. Bruhn, M., V. Schoenmueller, and D. Shafer. 2012. Are social media replacing traditional media in terms of brand equity? Management Research Review 35 (9): 770–790.CrossRefGoogle Scholar
  5. Christensen, C.M., and M.E. Raynor. 2003. The innovator’s solution: Creating and sustaining successful growth. Brighton: Harvard Business Review Press.Google Scholar
  6. Clegg, S., D. Courpasson, and N. Phillips. 2006. Power and organizations. London: Sage.Google Scholar
  7. Coles, B.A., and M. West. 2016. Trolling the trolls: Online forum users’ constructions of the nature and properties of trolling. Computers in Human Behavior 60: 233–244.CrossRefGoogle Scholar
  8. Dallar Pozza, I. 2014. Multichannel management gets social. European Journal of Marketing 48 (7/8): 1274–1295.CrossRefGoogle Scholar
  9. De Vries, N.J., and J. Carlson. 2014. Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management 21 (6): 495–515.CrossRefGoogle Scholar
  10. Dwivedi, A., R. McDonald, and L. Johnson. 2014. The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation. Journal of Brand Management 21 (7–8): 559–578.CrossRefGoogle Scholar
  11. Elan, P. 2016. Signage Chic: why fashion fell for the Corporate logo. The Guardian, Australian Edition, 2 March, Online edition. https://www.theguardian.com/fashion/fashion-blog/2016/mar/02/signage-chic-streetwear-palace-pear-shaped. Accessed 22 Nov 2017.
  12. Fairclough, N. 1992. Discourse and Social Change. Cambridge: Polity Press.Google Scholar
  13. Foucault, M. 1982a. The subject and power. Critical Inquiry 8 (4): 777–795.CrossRefGoogle Scholar
  14. Foucault, M. 1982b. Power/knowledge: Selected interviews and other writings, 1972–1977. London: Vintage.Google Scholar
  15. Godin, S. 1999. Permission marketing: Turning strangers into friends and friends into customers. NY: Simon & Schuster.Google Scholar
  16. Guinn, J., and D. Perry. 2005. The sixteenth minute: Life in the aftermath of fame. NY: Tarcher.Google Scholar
  17. Hennigs, N., K.-P. Wiedmann, S. Behrens, and C. Klarmann. 2013. Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength. Journal of Brand Management 20 (8): 705–715.CrossRefGoogle Scholar
  18. Jeacle, I., and C. Carter. 2011. In TripAdvisor we trust: Rankings, calculative regimes and abstract systems. Accounting, Organizations and Society 36 (4–5): 293–309.CrossRefGoogle Scholar
  19. Kumar, V., and R. Mirchandani. 2012. Increasing the ROI of social media marketing. MIT Sloan Management Review 54 (1): 54–61.Google Scholar
  20. Lee, J.E., and B. Watkins. 2016. YouTube vloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research 69 (12): 5753–5760.CrossRefGoogle Scholar
  21. McLachlan, H. 2017. Selfie Culture isn’t the root of all evil. The Conversation. http://theconversation.com/selfie-culture-isnt-the-root-of-all-evil-73581. Accessed 27 July 2017.
  22. Melewar, T.C., and B. Nguyen. 2015. Five areas to advance branding theory and practice. Journal of Brand Management 21 (9): 758–769.CrossRefGoogle Scholar
  23. Kakutani, M. (2017) Why ‘1984’ Is a 2017 Must-Read. New York Times. https://www.nytimes.com/2017/01/26/books/why-1984-is-a-2017-must-read.html. Accessed 26 Jan 2017.
  24. Motion, J., R. Heath, and S. Leitch. 2016. Social media and public relations: Fake friends and powerful publics. Oxon: Routledge.Google Scholar
  25. Ostergaard, P., J. Hermansen, and J. Fitchett. 2015. Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption. Journal of Brand Management 22 (1): 60–77.CrossRefGoogle Scholar
  26. Pinto, M.B., and A. Yagnik. 2017. Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing. Journal of Brand Management 24 (1): 49–67.CrossRefGoogle Scholar
  27. Powell, S. 2015. Twenty-one years of the Journal of Brand Management: A commemorative review. Journal of Brand Management 21 (9): 689–701.CrossRefGoogle Scholar
  28. Ramaseshan, B., and A. Stein. 2014. Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships. Journal of Brand Management 21 (7–8): 664–683.CrossRefGoogle Scholar
  29. Romani, S., S. Grappi, L. Zarantonello, and R. Bagozzi. 2015. The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism. Journal of Brand Management 22 (8): 658–672.CrossRefGoogle Scholar
  30. Schultz, D., and J. Peltier. 2013. Social media’s slippery slope: Challenges, opportunities and future research directions. Journal of Research in Interactive Marketing 7 (2): 86–99.CrossRefGoogle Scholar
  31. Wallace, E., I. Buil, and L. De Chernatony. 2012. Facebook ‘friendship and brand advocacy. Journal of Brand Management 20 (2): 128–146.CrossRefGoogle Scholar
  32. Willis, E., and Y. Wang. 2016. Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community. Journal of Brand Management 23 (4): 457–471.CrossRefGoogle Scholar

Copyright information

© Macmillan Publishers Ltd., part of Springer Nature 2017

Authors and Affiliations

  1. 1.ActonAustralia
  2. 2.HawthornAustralia

Personalised recommendations