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Power relations within brand management: the challenge of social media

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Authors and Affiliations

  1. Chancelry Building 10, Acton, ACT, 2601, Australia

    Shirley Leitch

  2. PO Box 218, Hawthorn, VIC, 3122, Australia

    Elizabeth Merlot

Authors
  1. Shirley Leitch
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  2. Elizabeth Merlot
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Correspondence to Shirley Leitch.

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Leitch, S., Merlot, E. Power relations within brand management: the challenge of social media. J Brand Manag 25, 85–92 (2018). https://doi.org/10.1057/s41262-017-0081-1

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