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What diplomats do: US citizen perspectives on the work of public diplomacy

Place Branding and Public Diplomacy volume 19, pages 442–455 (2023)Cite this article

Abstract

This research uses Q methodology to study the perceptions that US citizens hold of diplomatic practice. It builds upon prior research into the self-perceptions that US diplomats, specifically public diplomacy practitioners, hold of the work that they do and the attributes of their profession. The research effort seeks to identify and categorize specific attributes to contribute to a greater understanding of said attributes; to facilitate the hiring, training, and management of diplomatic practitioners; and to contribute to the elaboration of a sociology of the profession of public diplomacy. Data analysis of the Q study responses of multiple survey groups in 2019 and 2021 reveal clusters of consistency in the views that diplomats and citizens share of the diplomatic profession, with regard not only to attributes considered most representative but also those considered most unrepresentative of diplomats and diplomatic behavior. In fact, second-order factor analysis revealed that while there is an observable consensus on certain values or attributes that diplomats do (or should) share, there is an even stronger and more consistent consensus on values that respondents do not consider representative of the diplomatic profession.

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Authors and Affiliations

  1. Department of Public Relations, S. I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, 13244, USA

    Steven L. Pike

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  1. Steven L. Pike
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Correspondence to Steven L. Pike.

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Appendix: factor loadings

Appendix: factor loadings

See Tables 4 and 5.

Table 4 Factor loadings, 2019 data; varimax applied; significance at p < 0.05 with majority common variance required
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Table 5 Factor loadings, 2021 data; varimax applied; significance at p < 0.05 with majority common variance required
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Pike, S.L. What diplomats do: US citizen perspectives on the work of public diplomacy. Place Brand Public Dipl 19, 442–455 (2023). https://doi.org/10.1057/s41254-023-00301-w

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