Place Branding and Public Diplomacy

, Volume 12, Issue 2–3, pp 152–159 | Cite as

A region speaks: Nordic public diplomacy in historical context

  • Nicholas J. CullEmail author
Original Article


This article provides an over-view of Nordic contributions to the field of public diplomacy, examining the historical appearance of such constituent practices as listening, advocacy, cultural diplomacy, exchange, international broadcasting and an awareness of soft power. The Nordic approach is contrasted with that of the United States. The piece ends with a consideration of the Nordic experience of the so-called New Public Diplomacy approaches including use of on-line media and memes.


Nordic public diplomacy public diplomacy history propaganda history 

Copyright information

© Macmillan Publishers Ltd 2016

Authors and Affiliations

  1. 1.University of Southern CaliforniaLos AngelesUSA

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