Abstract
After the fall of the Berlin wall in 1989 Sweden set aside large sums for development assistance for the neighboring countries around the Baltic Sea as a part of the general European assistance to Eastern Europe. The Swedish Public Diplomacy institution, the Swedish Institute (SI), was assigned the task to carry out large scholarship programs for the region, larger than the Institute had ever handled before. This turn towards Eastern Europe was the start for a change in the focus of Swedish Public Diplomacy in general which in turn led to a restructuring of the Institute. The article investigates this development on two levels. First of all it traces the different political motives behind the post-1990 exchange programs in order to explain which role academic exchange with Sweden was supposed to play within the Eastern European postcommunist transition. Secondly it investigates what this politically motivated Swedish interest in Eastern Europe has meant for the Swedish Institute as an organization and for contemporary Swedish public diplomacy in general.
Similar content being viewed by others
References
Åkerlund, A. (2014) The impact of foreign policy on educational exchange: the Swedish state scholarship program 1938–1990. Paedagogica Historica 50(3): 390–409.
Åkerlund, A. (2015) For goodwill, aid and economic growth: The funding of academic exchange through the Swedish Institute 1945–2010. Nordic Journal of Educational History 2(1): 119–140.
Andersson, M. (2007) Region branding: The case of the Baltic Sea Region. Place Branding and Public Diplomacy 3(2): 120–30.
Berend, T.I. (2009) From the Soviet Bloc to the European Union: the economic and social transformation of Central and Eastern Europe since 1973. Cambridge: Cambridge University Press.
Bergman, A. (2006) Adjacent internationalism: The concept of solidarity and post-cold war Nordic–Baltic relations. Cooperation and Conflict 41(1): 73–97.
Boston Consulting Group. (2004a) Utvärdering av den första Östersjömiljarden: Del I.
Boston Consulting Group. (2004b) Utvärdering av den första Östersjömiljarden: Del II (appendix 2: utvärderingar).
Cull, N.J. (2008) Public diplomacy: Taxonomies and histories. The ANNALS of the American Academy of Political and Social Science 616: 31–54.
Czernecki, I. (2013) An intellectual offensive: The Ford Foundation and the destalinization of the Polish social sciences. Cold War History 13(3): 289–310.
Ds 1994:134: Sveriges samarbete med Central- och Östeuropa. Stockholm: Fritzes.
Ds 2002:46: Östersjöprogram för framtiden: Studie gällande behovet av fortsatta särskilda statliga insatser för att främja näringslivsutveckling i Östersjöregionen efter år 2003. Stockholm: Fritzes.
Eduards, K. (2000) SOU 2000:122 (Bilaga): Att utveckla samarbetet med Central- och Östeuropa: Utvärdering av utvecklingssamarbetet. Stockholm: Fritzes.
Eduards, K. (2006) Visbyprogrammet: Ny uppdragsformulering. Internal Report for the Ministry for Foreign Affairs.
Eduards, K. and Sylwan, M. (2000) Svenska Institutets Östeuropaverksamhet: Utvärdering. Venice: Internal Evaluation for the Swedish Institute.
Glover, N. (2011) National relations: Public Diplomacy, National Identity and the Swedish Institute 1945-1970. Lund: Nordic Academic Press.
Glover, N. (2009) Imaging community: Sweden in “Cultural propaganda” then and now. Scandinavian Journal of History 34(3): 246–263.
Goldmann, K. (1991) The Swedish model of security policy. West European Politics 14(3): 122–143.
Gould–Davies, N. (2003) The logic of Soviet cultural diplomacy. Diplomatic History 27(2): 193–214.
Government offices of Sweden (2004) The Baltic Billion Funds - promotion of trade and industry in the Baltic region. http://www.government.se/sb/d/3095. Accessed 15 September 2014.
Ham, P. van (1998) The Baltic states and Europe: The quest for security. in: B. Hansen and B. Heurlin (eds.) The Baltic States in World Politics. Richmond: Curzon, pp. 24–45.
Hassler, B. (2002) Foreign assistance as a policy instrument Swedish environmental support to the Baltic States, 1991–1996. Cooperation and Conflict 37(1): 25–45.
Hassler, B. (2003) Science and Politics of Foreign Aid: Swedish Environmental Support to the Baltic States. Dordrecht: Kluwer Academic Publishers.
Hedborg, E. (1998) A Good Neighbourhood: Sweden’s Cooperation with Central and Eastern Europe. Stockholm: Ministry for Foreign Affairs.
Kaneva, N. (2007) Meet the “New” Europeans: EU accession and the branding of Bulgaria. Advertising & Society Review 8(4):1–18.
Kaneva, N. (2011) Nation branding: Toward an agenda for critical research. International Journal of Communication 5: 117–141.
Kaneva, N. (2012) Nation branding in post-communist Europe: Identities, markets, and democracy. In: N. Kaneva (ed.) Branding Post-Communist Nations: Marketizing National Identities in the New Europe. New York: Routledge, pp. 3–22.
SOU 1978:56: Kultur och information över gränserna: Betänkande av utredningen om det svenska kultur- och informationsutbytet med utlandet. Stockholm: Fritzes.
Lavigne, M. (1995) The Economics of Transition: From Socialist Economy to Market Economy. Basingstoke: Macmillan.
Leonard, M. et al (2002) Public Diplomacy. London: Foreign Policy Centre.
Lima, A.F. de (2007) The role of international educational exchanges in public diplomacy. Place Branding and Public Diplomacy 3(3): 234–251.
Medalis, C. (2012) The strength of soft power: american cultural diplomacy and the fulbright program during the 1989–1991 transition period in hungary. AUDEM: The International Journal of Higher Education and Democracy 3(1): 144–163.
Melissen, J. (2005) The new public diplomacy. Between theory and practice. In: J. Melissen (ed.) The New Public Diplomacy. Soft Power in International Relations. Basingstoke: Palgrave Macmillan, pp. 3–27.
Metell, K. and Ganuza, E. (1994) En översyn av Svenska institutets program för högskolesamarbete med Öst- och Centraleuropa. Stockholm, Secretariat for Analysis of Swedish Development Assistance (SASDA), Working paper 28.
Miles, L. (1997) Sweden and security. In: J. Redmond (ed.) The 1995 Enlargement of the European Union. Aldershot: Ashgate, pp. 86–124.
Mulcahy, K.V. (1999) Cultural diplomacy and the exchange programs: 1938–1978. The Journal of Arts Management, Law, and Society 29(1): 7–28.
Musiał, K. (2015) Benevolent assistance and cognitive colonisation: Nordic involvement with the Baltic States since the 1990s. In: Clerc, L. et al (eds.) Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery. Leiden: Brill, pp. 257–279.
Nilsson, P., Andreasson, J. (2003) Så försvann en miljard i sjön. Dagens Nyheter 4 February. http://www.dn.se/ekonomi/sa-forsvann-en-miljard-i-sjon/. Accessed 22 December 2014.
OECD (1996) Assistance Programmes for Central and Eastern Europe and the former Soviet Union. Paris: OECD, OECD documents.
Pamment, J. (2013) New Public Diplomacy in the 21st Century: A Comparative Study of Policy and Practice. London: Routledge.
Prop. 1995/96:222 (Vissa åtgärder för att halvera arbetslösheten till år 2000, ändrade anslag för budgetåret 1995/96, finansiering m.m.).
Rylander, U. (2010) Stipendier skapar relationer: En uppföljning av Svenska institutets gäststipendiater 1973–1997. Stockholm: The Swedish Institute.
Schütte, G. (2009) Verstand und Verständigung - Hochschule und Wissenschaft. In: H.-J. Maass (ed.) Kultur und Aussenpolitik. Handbuch für Studium und Praxis. Baden-Baden: Nomos, pp. 149–170.
Scott-Smith, G. (2008) Networks of Empire: The US State Department’s Foreign Leader Program in the Netherlands, France and Britain 1950–1970. Brussels: Peter Lang.
Scott-Smith, G. (2011) Cultural exchange and the corporate sector: Moving beyond statist public diplomacy? Österreichische Zeitschrift für Politikwissenschaft 40(3): 301–313.
Svenska Institutet (1972) Verksamheten 1971/1972. Stockholm: The Swedish Institute.
Svenska Institutet (1976) Verksamhetsberättelse budgetåret 1975/1976. Stockholm: The Swedish Institute.
Svenska Institutet (1994) Verksamhetsberättelse 1993/1994. Stockholm: The Swedish Institute.
Svenska Institutet (1997) Årsredovisning 1997. Stockholm: The Swedish Institute.
Svenska Institutet (1998) Årsredovisning. Verksamhetsåret 1998. Stockholm: The Swedish Institute.
Svenska Institutet (2000) Årsredovisning 2000, Bilaga 3. Stockholm: The Swedish Institute.
Svenska Institutet (2003) Årsredovisning 2003. Stockholm: The Swedish Institute.
Svenska Institutet (2005) Årsredovisning 2005. Stockholm: The Swedish Institute.
Svenska Institutet (2006) Årsredovisning 2006. Stockholm: The Swedish Institute.
Svenska Institutet (2008) Årsredovisning 2008. Stockholm: The Swedish Institute.
Svenska Institutet (2010) För Sverige i världen. Svenska institutets årsredovisning 2010. Stockholm: The Swedish Institute.
Szondi, G. (2008) Public Diplomacy and Nation Branding: Conceptual Similarities and Differences. The Hague: Netherlands Institute of International Relations “Clingendael,”. Discussion Papers in Diplomacy.
Szondi, G. (2007) The role and challenges of country branding in transition countries: The Central and Eastern European experience. Place Branding and Public Diplomacy 3(1): 8–20.
Ther, P. (2014) Die neue Ordnung auf dem alten Kontinent: Eine Geschichte des neoliberalen Europa. Berlin: Suhrkamp.
Varga, S. (2013) The marketization of foreign cultural policy: The cultural nationalism of the competition state. Constellations 20(3): 442–458.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Åkerlund, A. Transition aid and creating economic growth: Academic exchange between Sweden and Eastern Europe through the Swedish Institute 1990–2010. Place Brand Public Dipl 12, 124–138 (2016). https://doi.org/10.1057/s41254-016-0009-7
Received:
Revised:
Published:
Issue Date:
DOI: https://doi.org/10.1057/s41254-016-0009-7