This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create a separate “behavioral insights unit” or instead to rely on existing institutions.
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Sunstein, C.R. Nudging: a very short guide. Bus Econ 54, 127–129 (2019). https://doi.org/10.1057/s11369-018-00104-5
- Behavioral economics