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Nudging: a very short guide

A Correction to this article was published on 30 January 2019

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This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create a separate “behavioral insights unit” or instead to rely on existing institutions.

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  • 30 January 2019

    The author would like to add the following acknowledgement to his article: an earlier version of this essay was originally published in the <Emphasis Type="Italic">Journal of Consumer Policy</Emphasis>, 37<Emphasis Type="Italic"> Journal of Consumer Policy</Emphasis> 583 (2014). No other changes have been made to the text. We apologize for any inconvenience caused to our readers.

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Correspondence to Cass R. Sunstein.

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Sunstein, C.R. Nudging: a very short guide. Bus Econ 54, 127–129 (2019).

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  • Nudges
  • Behavioral economics
  • Regulation