The evolution of hotel revenue management

  • Sheryl E Kimes
Practice Article


In this article, I discuss the history of hotel revenue management (RM) and trace its evolution over the past 25 years. The most important change in hotel RM has been its evolution from a tactical inventory management approach to a more strategic marketing approach.


hotels marketing revenue management evolution 


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016

Authors and Affiliations

  • Sheryl E Kimes
    • 1
  1. 1.Cornell University School of Hotel Administration

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