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Hinterhuber, A. and Liozu, S. (2012) Is it time to rethink your pricing strategy?, MIT Sloan Management Review, Summer, 19 June.
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Vinod, B. The pricing journey: The organizational transformation toward pricing excellence. J Revenue Pricing Manag 15, 420–421 (2016). https://doi.org/10.1057/rpm.2015.50
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DOI: https://doi.org/10.1057/rpm.2015.50