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The pricing journey: The organizational transformation toward pricing excellence

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Journal of Revenue and Pricing Management Aims and scope

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  • Hinterhuber, A. and Liozu, S. (2012) Is it time to rethink your pricing strategy?, MIT Sloan Management Review, Summer, 19 June.

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Vinod, B. The pricing journey: The organizational transformation toward pricing excellence. J Revenue Pricing Manag 15, 420–421 (2016). https://doi.org/10.1057/rpm.2015.50

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  • DOI: https://doi.org/10.1057/rpm.2015.50

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