Journal of Revenue and Pricing Management

, Volume 13, Issue 2, pp 149–155 | Cite as

New business and economic models in the connected digital economy

  • Irene CL Ng


This article discusses business models as a systemic phenomenon as opposed to traditional reductionistic approaches of business disciplines. It presents the ways connectivity changes economic models due to the availability of consumption data as an economic resource, markets forming at consumption spaces and how industries could disrupt one another when connected through consumption technologies. The article further suggests that the challenges posed by connectivity result in the redrawing of traditional firm and market boundaries. It proposes more research into modularity, transaction costs, the future role of the firm and the necessary transformation of businesses to stay agile in a connected digital economy.


consumption business models economic models markets transformation digital economy 


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013

Authors and Affiliations

  • Irene CL Ng
    • 1
  1. 1.International Institute of Product and Service Innovation (IIPSI) at WMG, University of WarwickCoventryUK

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