Abstract
Over the past few years, some airlines have been promoting branded fare families and ancillary services. This phenomenon has a ripple effect on the airline value chain – from the back-end revenue accounting to the front-end displays across all channels of distribution. This paper reviews the end-to-end impacts of promoting branded products and ancillary services across all channels of distribution.
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Monty Brewer presentation at the 3rd Annual National Bank Transportation & Logistics Conference, Toronto, Ontario, 18 March, 2008.
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Vinod, B., Moore, K. Promoting branded fare families and ancillary services: Merchandising and its impacts on the travel value chain. J Revenue Pricing Manag 8, 174–186 (2009). https://doi.org/10.1057/rpm.2008.63
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DOI: https://doi.org/10.1057/rpm.2008.63