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Psychoanalysis, Culture & Society

, Volume 15, Issue 3, pp 302–314 | Cite as

The depth-hermeneutic approach in cultural and media analysis: A conversation with Ulrike Prokop

  • Mechthild Bereswill
  • Christine Morgenroth
Field Note

Abstract

In this interview, Ulrike Prokop, a leading figure in the depth-hermeneutic tradition, reflects on over 30 years, audience research. She discusses, in particular, her more recent work exploring audiences’ responses to so-called affective television, including such shows as Supernanny and Germany's Next Top Model. The method she and her colleagues have developed encourages participants to record the associations that occur to them while viewing and to explore these in group discussions. Prokop argues that the method reveals the collective dimensions of audiences’ pre- and unconscious responses to these programmes and the impact of social change on their subjective experience.

Keywords

Lorenzer depth-hermeneutic method audience research affective television transformation in gender roles 

Notes

Acknowledgements

We are grateful to Lesley Fielding for her help in preparing the English translation of this interview.

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010

Authors and Affiliations

  • Mechthild Bereswill
    • 1
  • Christine Morgenroth
    • 2
  1. 1.Universität Kassel, Fachbereich SozialwesenKasselGermany
  2. 2.Institut für Soziologie und SozialpsychologieHannoverGermany

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