Abstract
The changing business environment is making ticket price an ever more important consideration in passenger purchasing behaviour. This paper discusses how traditional revenue management models change as the ability to segment passengers deteriorates and passengers focus on price. The concepts are applicable to most industries where revenue management is practised.
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Boyd, E., Kallesen, R. Practice Papers: The science of revenue management when passengers purchase the lowest available fare. J Revenue Pricing Manag 3, 171–177 (2004). https://doi.org/10.1057/palgrave.rpm.5170104
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DOI: https://doi.org/10.1057/palgrave.rpm.5170104